Senior Director, Performance Marketing

"Pressed Juicery is searching for a Senior Director of Performance Marketing to build the engine that powers our next chapter of growth. You’ll own the full paid ecosystem—Google, Meta, TikTok, retail media networks, marketplaces—and turn it into a disciplined, high-velocity acquisition machine. This is a role for a builder: someone who can architect strategy, dive deep in-platform, and translate data into bold, profitable moves. If you want to help shape the future of our omnichannel wellness brand, this is your moment! About Pressed JuiceryPressed Juicery is at the forefront of the wellness movement, making healthy living as convenient and delicious as possible. With a thriving company-owned retail presence, rapidly growing digital business, and breakout momentum across partners like Costco, Target, and Sprouts, Pressed is shaping a powerful omnichannel ecosystem that meets consumers where they live, shop, and discover new favorites. Fueled by community, passion, and growth, we’re building a brand that inspires loyalty, sparks conversation, and sets the pace for the next wave of better-for-you beverages. Our MissionPressed Juicery’s mission is to empower your wellness journey. Our Workplace CultureWe embrace diversity, equity, inclusion, and belongingness!We speak up with radically candid communication.We wholeheartedly support personal and professional growth.We believe mistakes can be valuable and lead to continuous improvement.Lastly, we value excellence and strive to achieve greatness in all we do! Our ValuesCommunity - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.Passion - curious and humble, we inspire people to make healthy choices.Growth - pursuing wellness with intention, we create and embrace good energy. Our Benefits401k match13 paid holidays3 weeks of vacation time8 Pressed Days (additional time off!)Medical, dental, and vision insuranceFlexible Spending AccountGenerous paid parental leave About the RoleThe Senior Director, Performance Marketing is responsible for leading all aspects of paid media, acquisition marketing, and third-party digital partnerships. This role owns the execution and optimization of high-impact paid channels (Google, Meta, Bing, TikTok, etc.) to drive customer acquisition, revenue growth, and efficiency. Key Responsibilities Channel Leadership & ExecutionServe as the internal expert on Google, Meta, Bing, TikTok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth.Build and execute integrated cross-channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e-commerce and retail initiatives.Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact. Retail Media, Marketplaces & PartnershipsLead strategy and execution for third-party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, DoorDash, Amazon, Walmart Connect, affiliate networks).Ensure strong partner alignment, co-marketing opportunities, and channel-specific growth plays. Data, Analytics & TestingDesign and oversee structured experimentation: A/B tests, geo-lift, incrementality, audience segmentation, and creative/bid optimizations.Build closed-loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin.Translate insights into actionable recommendations and clear decision frameworks. Qualifications8+ years of experience in performance marketing, acquisition, or growth roles, within DTC CPG, Food & Beverage, or retail.Deep, hands-on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, YouTube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results.Track record of owning large-scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and cross-channel strategy.Strong analytical and quantitative skills, with expertise in tools such as Google Analytics, Tableau, Excel, and ad platforms; experience with incrementality testing and advanced attribution required.Experience managing third-party retail media partnerships and marketplace platforms (e.g., Instacart, Target Roundel, Costco, Amazon, Walmart Connect).Ability to synthesize data into clear strategies, influence senior stakeholders, and align investments to both near-term revenue and long-term growth goals.Strong leadership and team-building skills, with the ability to inspire high-performing teams and drive innovation.Excellent communication and executive presentation skills.Strong experience managing large budgets, agencies, and cross-functional campaigns that deliver measurable ROI.Exceptional leadership and collaboration skills; proven ability to motivate teams and influence senior executives.Passion for wellness, mission-driven brands, and delivering seamless omnichannel experiences.Must be able to work on site in our Culver City, CA office 3+ days per week.Must be legally authorized to work in the United States without restriction. Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program."