Manager, Retail Experience Marketing

"About Our Company Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on demand customization. We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids have built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone, creating a community where fans, fashion, and culture collide. General Position Summary This position is responsible for shaping and executing the visual merchandising strategy to deliver an inspiring and cohesive customer experience across all Lids retail locations. This role collaborates closely with merchandising, marketing, creative, and planning teams to ensure that in-store displays, window presentations, and product assortments align with brand standards and seasonal priorities. The Manager oversees the production and distribution of print and digital collateral, manages budgets, and supports cross-functional initiatives, including events and partnerships. Success in this position requires strong leadership, project management, and communication skills, as well as a passion for delivering exceptional customer experiences and driving sales growth in a dynamic, multi-location retail environment. Principle Duties And Responsibilities Create and evolve the Visual Merchandising strategy to maintain an inspiring customer experience in stores.Strategize and execute on in-store merchandising updates in partnership with the Merchandising and Brand Marketing teams along with sport seasonal priorities.Work with creative team to print and implement window displays, window refreshes, and in-store displays as aligned with merchandising updates and seasonal strategy.Collaborate with merchandising team on mannequin styling and storytelling.Coordinate with merchandising and planning teams on store assortments.Partner with mall marketing, digital, and print team leads to ensure cohesiveness across all marketing platforms.Elevate brand visual standards in existing stores and create materials to ensure uniform execution excellence across the fleet.Manage signage program and oversee production of collateral.Support cross-functional partners such as Events, Popups, Marketing, Wholesale, Store Planning, and Merchandising with brand initiatives when needed.Plan and maintain in store print content calendars for all retail concepts and countriesCollaborate across Marketing team to ensure timely creative deliveryWork with external/internal translation resources to ensure accuracyWork with external Print vendors to ensure all print needs are communicatedManage and maintain print distribution lists for all in store print jobsManage budget, approve invoices, maintain financial controls Additional Principal Duties And Responsibilities Job Required Knowledge & Skills Bachelor’s Degree in Business Administration, Marketing, Retail Management, or related field. Certifications in retail management, or customer experience as plus3-5 years of experience in retail management, visual merchandising, or customer experience rolesProven track record of leading teams and driving sales growth in multi-location retail environmentsExperience with event planning, marketing campaigns, and partnership developmentProficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); intermediate Excel skills requiredFamiliarity with retail management software, POS systems, and inventory management toolsAbility to analyze sales data to identify market shift/changes and create reportsLeadership: Ability to inspire, motivate, and develop retail teamsCustomer Service: Commitment to delivering exceptional customer experiencesCommunication: Excellent verbal and written communication skillsOrganization & Multitasking: Strong prioritization and project management abilitiesTime Management: Able to independently prioritize multiple tasks/projects to meet deadlines and timelines cross-functionally.Problem-Solving: Quick thinker, adaptable to changing business needsFinancial Acumen: Experience with budgeting and cost controlVisual Merchandising: Understanding of store layout optimization and display strategiesDigital Proficiency: Comfortable with digital marketing and social mediaAdaptability: Ability to be flexible and pivot on project initiatives in a fast pace work environment. Preferred Job Required Knowledge & Skills Education Reports To"