Growth Marketing Channel Manager

"Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures. Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems. We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about. We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care. We are headquartered in Emeryville, California and privately-held with world class investors and partners. Role Overview This Growth Marketing Channel Manager will play a critical role in scaling and optimizing Eko’s B2C, direct-to-consumer, direct-response acquisition channels. This individual contributor will take ownership of the day-to-day management, optimization, and growth of marketing channels, with a relentless focus on ROAS, efficiency, incrementality, and scalable revenue. The primary channel focus will be on programmatic channels including display, native, audio and CTV as this role’s foundational channels. As the foundational channels mature, this role may expand into additional paid channels—such as paid social (Meta, TikTok, Pinterest), search (Google/Bing), affiliate marketing, or influencer/creator content — based on business needs, bandwidth and demonstrated channel performance. This role is perfect for someone who is both analytical and creative, thrives in a test-and-learn environment, and is excited to proactively build, optimize, and scale high-impact paid channels in a fast-paced DTC and digital health environment. This is a high-impact, high-visibility role where you will shape Eko’s full-funnel acquisition engine across prospecting and retargeting efforts. As Growth Marketing Channel Manager at Eko, Key Responsibilities: Channel Ownership & Optimization Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidthAdditional channels may include Meta, TikTok, Pinterest, Affiliate, Google, Bing, Influencer or CreatorBuild and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROASProactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindsetOptimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scaleDrive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas Measurement, Reporting & Insights Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability. Build net-new, structured channel and campaign reporting frameworks to derive actionable insightsCreate structured test plans and experimentation roadmaps to continuously improve channel performancePresent weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership Cross-Functional Collaboration Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeysCollaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-makingManage third-party vendors, affiliate partners, agencies, and media partners as needed to maximize impact across channels Strategic Growth & Innovation Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitiveContribute insights and recommendations that help shape Eko’s full-funnel growth strategy, with a focus on incrementality As Growth Marketing Channel Manager at Eko, Qualifications: 5+ years of experience in digital marketing at B2C direct-to-consumer companiesMeaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at :$500k+ monthly spendProven success driving incremental, ROAS-positive acquisitionStrong analytical abilities and experience interpreting performance data to drive optimization and scaleProficiency with Excel/Sheets (including pivot tables and core formulas like vlookups)Ability to work with imperfect datasets and build structured reporting frameworksStrong understanding of full-funnel marketing and how to balance top- and bottom-funnel investmentsExcellent communication, collaboration, and cross-functional stakeholder management skillsTrack record of proactive problem-solving and strategic thinkingExperience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonalityBachelor's degree As Growth Marketing Channel Manager at Eko, Can Have: Familiarity with digital health, medtech, or healthcare audiencesExperience with affiliate marketing, influencer marketing, or creator content marketing Benefits and Perks We Offer: The opportunity to work on products that impact the health of millions of peopleGenerous paid-time offStock incentive plansMedical/Dental/Vision, Disability + Life InsuranceOne Medical membershipParental Leave401k MatchingWellness programs and perks (Headspace, Ginger, Aaptiv, Physera) Learning and Development stipend Compensation is market-based and reflects the cost of labor across different U.S. geographic locations. The specific salary is based on several factors, including market location, and may vary depending on job-related knowledge, skills, and experience. Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We are committed to building a diverse and inclusive team. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us."