Social Media Specialist

"Company Description Johnstons of Elgin, established in 1797, has a rich heritage in textile and knitwear manufacturing, specializing in crafting luxurious cashmere and wool products. With its historic mill in Elgin and a knitwear mill in Hawick, the company is rooted in Scottish tradition, passing down exceptional craftsmanship through generations. Employing 900 dedicated artisans with a commitment to skill development, the company nurtures talent through Modern Apprenticeships for individuals of all ages. Johnstons of Elgin combines tradition with innovation to push the boundaries of textile production while fostering a strong sense of community and excellence. Role Description This is a full-time, on-site role based in Greater London for a Social Media Specialist. The Social Media Specialist will be responsible for developing and implementing social media strategies, creating and curating compelling content, and managing social media accounts to enhance brand presence. The role includes monitoring social channels, engaging with audiences, and analyzing performance metrics to drive improvements. Collaboration with the marketing team to align social media efforts with overall marketing goals is a key aspect of this position. Qualifications Proficiency in Social Media Marketing and Social Media Content CreationExperience with Digital Marketing and general Marketing strategiesStrong Communication skills, both written and verbal, to engage diverse audiencesAbility to analyze social media metrics and develop data-driven insightsKnowledge of social media tools and platforms such as Instagram, Facebook, Twitter, and LinkedInCreativity, adaptability, and the ability to work collaboratively in a team settingFamiliarity with the luxury or fashion industry is advantageousBachelor’s degree in Marketing, Communications, or a related field preferred"