Ecommerce & Digital Specialist

"We are LAAGAM — an independent ready-to-wear fashion brand offering high-design, vibrant, and accessible pieces. Born from a passion for self-expression through style, it stays closely connected to the rhythm of contemporary women’s lives, re-defining itself as a style-brand. LAAGAM is looking for someone to own and lead our web & digital channel end-to-end, with one clear obsession: growing online sales and profitability while staying true to our brand’s look & feel and customer experience. You will be responsible for making sure our website sells at its full potential: from how products go live, to how collections are merchandised, how landing pages are built, and how every step of the digital funnel is optimized. KEY RESPONSIBILITIES Product catalog & digital visual merchandisingUpload and maintain products (names, descriptions, pricing, photos, tags, stock levels, etc.).Create and optimize collections, categories and filters to make navigation easy and intuitive.Define digital visual merchandising: product ordering, cross-selling, recommendations, etc.Ensure consistency between e-commerce, physical retail and wholesale in terms of offer and calendar.Website & landing pages managementPlan, create and update landing pages for campaigns, drops, collaborations, etc.Coordinate with brand/creative teams to implement assets and messaging on the site.Work across the full funnel (home, PLP, PDP, checkout) to improve conversion and average order value.Conversion & performanceAnalyse user behaviour and identify friction points (UX, navigation, speed, mobile, etc.).Run A/B tests on layouts, messaging, pricing, bundles, etc.Work closely with the marketing team on CRO plans, remarketing flows and driving qualified traffic.Agency and partners managementAct as the main point of contact for performance marketing / SEO / web development agencies.Align on monthly targets (sales, ROAS, CAC, etc.) and follow up on performance.Challenge proposals and prioritise actions based on expected impact on sales and margin.Analytics & reportingBuild and maintain digital business dashboards (traffic, conversion, AOV, churn, CAC, LTV…).Deliver weekly and monthly reports with results, insights and proposed actions.Measure the impact of campaigns, product launches and website changes on sales and profitability.Digitalization projectsLead or co-lead digital transformation projects (integrations with retail, ERP, CRM, automation tools, etc.).Identify opportunities to improve internal processes (stock, orders, pricing, content…) and propose digital solutions. REQUIREMENTS3–5 years of experience in e-commerce / digital roles, ideally in DTC brands, fashion or retail.Hands-on experience managing an owned e-commerce (Shopify or similar platforms).Strong command of analytics tools (Google Analytics / GA4, Looker, Data Studio or similar).Solid understanding of conversion funnels, CRO, basic UX and customer journey.Experience coordinating agencies or external partners (performance, SEO, development, etc.).Very hands-on mindset: you’re happy to go into the back office and make changes yourself.Analytical and business-driven: you make decisions based on data, sales impact and margin.Comfortable working in a fast-paced environment with multiple projects running in parallel.High level of English is a plus (we work with international markets). WE OFFERThe chance to join a high-growth phase of a fashion brand with international ambition.High responsibility and autonomy to define the digital roadmap and make business decisions.Close collaboration with the CEO and Head of Brand.Young, dynamic and performance-driven culture.Flexible schedule and partial remote workCompensation: €27,000 gross annual salary + bonus "