Sr. Growth Marketer - Paid Social

"IMPORTANT: Please only apply if you have direct-to-consumer E-COMMERCE and PAID MEDIA/ADVERTISING experience. All other applications will be rejected. |At iRestore, our mission is to restore confidence by providing safe and effective solutions for improving health and beauty.We are at an inflection point in our growth curve and are searching for a Growth Marketing Manager focused on Paid Acquisition to join us on our journey to become a major global beauty brand and hit the $100M mark within the next 3 years. About The PositionWe’re looking for a true growth operator— someone who doesn’t just know how to run Meta ads, but who owns performance, thinks in systems, and leads with data.You’ve managed $1M+/month on Meta, profitably. You’ve scaled acquisition engines before. You’ve done it hands-on — not by overseeing an agency or telling someone else what to do. You understand how performance creative, audience structure, and attribution come together. You can spot a gap, diagnose it, and fix it — fast.This is a full-time, high-ownership role. You’ll audit what’s in place, understand the system before changing it, then help evolve our growth engine. You’ll be proactive, methodical, and fast. If you’re looking for a 9-to-5 job or long ramp-up period, this isn’t it. Growth is always on — and you signed up for that. What you’ll do:Meta strategy, execution, and performance at scale ($1M+/month)Creative testing strategy: concept development, briefs, performance reportingAd account structure, audience segmentation, and landing page (or full funnel) testingDay-to-day budget and pacing adjustments across Meta + supporting paid social platforms (TikTok, Pinterest, X, Reddit)MTA/MMM-driven performance analysis: NC ROAS, CAC, contribution margin, MERFeedback loops with creative, CRO, and product teams to align spend with performanceTesting & scaling new paid social platforms (from early-stage test → core channel)Weekly performance reporting across channels, offers, creative, and cohortsStrategic testing roadmap across audience, creative, funnel, and offer types Your Success Will Be Measured ByMeta NC ROAS / CAC vs goalsCreative output & win rate across hooks, formats, and promosContribution margin and MER performance during peak windows (e.g., BFCM, New Year)Scaling test platforms into profitable secondary channelsSpeed and effectiveness of feedback loops with Creative, CRO, and Data The ideal candidate has:Have scaled Meta to $1M+/month profitably and can back it up with referralsAre obsessed with data: you rely on MTA/MMMs, Looker, GA — not just Ads ManagerTriangulate performance across attribution models and lookback windowsKnow how to PEAR: Plan, Execute, Analyze, React — in that orderAre thoughtful and methodical — you don’t break systems before understanding themTake initiative, own outcomes, and don’t need to be told things twiceThrive in ambiguity and move with speed once you have contextCommunicate with clarity, transparency, and no egoKnow what it means to be “always on” — and actually get excited by thatDon’t get defensive — you get better What This Role Is NotA content-only role. You’ll partner with Creative, but own performance.A job with “agency hours.” You’ll work when the work needs to happen — and be trusted accordingly.A place to “wait for a brief.” You’ll write the briefs, own the roadmap, and drive the results.A slow ramp. We move fast — you will too. Tools You’ll UseMeta Ads Manager, TikTok Ads, other paid social platformsNorthbeam/Prescient, Google Analytics, LookerShopifyClickUp, Slack, Google SheetsAI to help improve workflows and performance impact Our Core Values and what we built our culture around:WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisionsPROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisionsWE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goalsOPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparencyCONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the tablePASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture Company Benefits: Competitive salary, including discretionary performance-based bonusesFully remote work with flexible schedulesVacation Time up to 12 days your first year and 8 Sick Days Health Benefits (medical, dental, vision) with fully covered plansFitness Reimbursement – your physical and mental health is super importantLearning Reimbursement – we really value lifelong learning and personal developmentPaid Parental Leave Free iRestore Products (In case you or someone you love is losing hair)“Work from Home” credit for office furniture & supplies"