Performance Marketing Specialist

"Senior Performance Marketing Specialist – Meta & Google (Fashion D2C) Location: Remote (India) Company: HAY! Employment Type: Full-Time (Remote | No Freelancers | No Agencies) Experience Required: 4+ Years in Fashion Clothing D2C Performance Marketing ONLY About HAY! HAY! is a fast-growing, founder-led women’s fashion brand built from a tier-2 city and now serving customers across India through both 50+ retail stores and a powerful D2C ecosystem.What began with a simple mission — to make comfortable, stylish, and affordable everyday fashion accessible to Indian women — has today grown into a community-driven brand loved for its modern silhouettes, inclusive fits, thoughtfully priced collections, and strong storytelling.With aggressive expansion plans across digital, retail, and franchising, HAY! is scaling at a national level — and performance marketing plays a critical role in this growth journey. Role OverviewThis is a core growth role at HAY!. As our Senior Performance Marketing Specialist, you will fully own and scale our paid acquisition engine across Meta & Google.This role is meant for someone who understands fashion D2C deeply — from creative fatigue, product velocity, drop-based selling, retargeting, to scaling winners profitably.You will directly work with the founder, creative leads, and e-commerce team to drive performance at scale. Key Responsibilities🟣 Meta Ads (Instagram & Facebook)Own full-funnel Meta ad strategy: Awareness → Traffic → Conversion → RetargetingCreate campaign structures around categories, new drops, collections & velocity productsPerform continuous creative testing with reels, carousels, UGC & static formatsOptimize audiences, budgets, bids & placements for best ROAS & MERDrive scale without sacrificing profitabilityCollaborate closely with fashion creatives, models & content teamMonitor daily performance and take fast action using insights 🔵 Google Ads (Search, Shopping, Performance Max, YouTube)Own Search, Shopping, PMax, Display & YouTube AdsBuild high-intent keyword structures for fashion & apparelScale Shopping & PMax for core revenueExecute YouTube & Display for upper-funnel brand buildingRetarget through GA4 & Google audience poolsOptimize based on attribution & customer journey 📊 Analytics, Attribution & ReportingTrack and optimize: ROAS, MER, CAC, CPC, CTR, AOV, CVRWeekly & monthly performance reporting with insightsWork with GA4, UTMs, and attribution toolsIdentify scale opportunities, drop fatigue & creative performance patterns What We’re Looking For✅ 4+ of hands-on Fashion Clothing D2C performance marketing experience (MANDATORY) ✅ Proven track record handling high-spend scaling accounts ✅ Deep understanding of fashion creatives, reels & UGC performance ✅ Strong command over Meta Ads + Google Ads ✅ Experience with Shopify, GA4 & attribution tools ✅ Data-driven decision maker with full ownership mindset ✅ Able to work independently in a fast-paced remote setup🚫 No freelancers 🚫 No agency profiles 🚫 No part-time roles Why Join HAY!?✨ Work with a nationally expanding women’s fashion brand ✨ Work directly with the founder & leadership team ✨ Own large-scale paid media budgets ✨ High-growth career path ✨ Strong creative & performance culture ✨ Competitive CTC + performance-linked incentives Hiring ConditionsImmediate Joiner PreferredFull-Time Dedicated Remote RoleLaptop, stable internet & daily reporting discipline required "