Digital Marketing Strategist

"The Opportunity: Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a Digital Marketing Strategist to lead the strategy and day-to-day optimization of our cross-channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co-op with brick-and-mortar-partners. If you thrive in a fast-paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you! We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers. This position pays: $90,000 - $115,000/year A Day in The Life of A Digital Marketing Strategist: Build and execute full-funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goalsServe a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being AmazonLead and execute owned social strategy and provide support for the website, blogs and email initiativesDevelop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectivesResearch and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiativesIdentify key market trends, new opportunities, potential challenges and solutions to drive businessEstablish digital marketing KPIs, track results, report on performance and leverage data to inform future strategyAssist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPCEnsure DSHEA-complaint (FDA) copy, platform policy adherence and follow FTC advertising guidanceLead strategies to leverage AI tools and build brand visibility in LLMsYou will work a set schedule of Monday to Friday 8:00am – 4:30pm Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA What We're Looking for From You: Bachelor’s degree in: Marketing, Communications or similarMinimum 7 years of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferredDemonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channelsInfluencer/affiliate experience including discovery, briefing, negotiations and performance trackingProfessional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) requiredAI experience with leveraging tools and brand building in LLMs is highly desirable What You Should Know About Us: Work for a Certified B Corp company who cares about its staff and has a meaningful mission to improve the lives and well-being of its customers and the planet. A chance to work on process improvement initiatives that will play a key role in business growth on AmazonA dynamic and collaborative work environment where your expertise makes a real impact Our Team's Favorite Perks and Benefits: A competitive total compensation package Best in class benefits because we care about your health and wellness! Physical Health Outstanding medical, dental, vision plans Health and dependent FSA Employer-paid life and long-term disability insurance Financial Health 401(k) with company match Financial planning and education sessions Discount on company products Safety footwear allowance Shift differentials for afternoon and night shift positions On demand pay Emotional Health Wellness days – 10 days per year to use for personal days, mental health days, or sick daysVacation days – 15 days per year10 paid holidays per year Employee Assistance Program (EAP) Employee appreciation events and lunches This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best! All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team."