Director Of Retention & Lifecycle Marketing

"About RYZEAt RYZE, we believe daily rituals create the foundation for living your greatest life. Our mushroom coffee and superfood products fuel the body and clarify the mind—helping people everywhere unlock their highest potential. We’re a fast-growing, mission-driven team passionate about wellness, innovation, and building a brighter future together. The RoleWe are seeking an experienced and strategic Director of Retention & Lifecycle Marketing to join our team. This role is pivotal in driving our retention efforts and will play a key role in building and executing strategies to enhance subscriber retention, develop our loyalty program, and increase referrals and word-of-mouth marketing. What You’ll DoLead the development and execution of retention and lifecycle marketing strategies to increase subscriber retention, build loyalty programs, and drive referrals and word-of-mouth growth.Design, implement, and optimize multi-channel lifecycle campaigns that engage and retain customers through tailored messaging and personalized experiences.Analyze customer data and behavioral patterns to identify opportunities that improve retention and maximize customer lifetime value (LTV).Develop and maintain customer journey maps to ensure consistency and engagement across all lifecycle touchpoints.Collaborate with Product, Marketing, Creative, and Customer Experience teams to align messaging, initiatives, and strategic goals.Monitor and report on key retention KPIs—churn, reactivation, repeat purchase rate—and provide actionable insights for continuous improvement.Test and iterate lifecycle strategies using segmentation, predictive modeling, and campaign optimization.Build, mentor, and lead a team of retention marketing specialists, fostering a culture of innovation, collaboration, and high performance.Stay current on industry trends, technologies, and emerging best practices in lifecycle marketing, loyalty, and CRM.(Other related duties may be assigned.) What We’re Looking For7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC or eCommerce brands.Proven success developing and executing data-driven retention strategies that improve LTV and reduce churn.Proficiency with Klaviyo, Peel Insights, Recharge, Google Analytics, and similar marketing automation and analytics platforms.Deep understanding of loyalty programs, referral marketing, segmentation, and customer journey mapping.Strong analytical skills with the ability to interpret data, identify patterns, and translate insights into strategic recommendations.Excellent communication and cross-functional collaboration skills.Experience leading and developing teams in a high-growth, fast-paced environment.Creative problem-solving mindset with the ability to test, measure, and iterate continuously What We OfferPerformance bonus eligibilityEquity opportunity as the company scalesBenefits: health, dental, vision, 401(k) with match, flexible PTOA fully remote work environment and the opportunity to build and scale RYZE’s retention and lifecycle marketing function"