Ecommerce Product Manager W/A Sense Of Humor

"At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do. We're looking for a technical and analytical Digital Product Manager to own and optimize Shinesty's digital storefront. This person will act as the product owner of Shinesty.com, driving the product roadmap, prioritizing the backlog and working cross functionally to increase conversion, AOV, and customer satisfaction. Over the next year, this role will play a pivotal part in Shinesty's migration from a headless architecture to a Shopify Plus theme, ensuring a seamless transition that balances performance, flexibility, and brand experience. They'll work closely with developers, marketing, and merchandising to ensure features ship on time, bugs are squashed quickly, and the site experience continues to improve through A/B testing. Requirements Essential Duties and Responsibilities Conversion Rate Optimization (CRO) & Experimentation Propose, design, and manage A/B and multivariate tests across site experiencesUse tools like StatSig, GA4, and heatmaps to analyze performance and customer behavior across traffic sources and devices. Translate insights into actionable site updates and scalable best practices Digital Roadmap & Feature Management Own the website roadmap - scoping, prioritizing, and managing rollouts for new features, integrations, and technical improvementsPartner with development to manage Agile sprints, sprint reviews, and retros to deliver features efficientlySupport execution for Shinesty's migration from a headless setup to a Shopify Plus theme, partnering closely with development partners to ensure a smooth transition and no disruption to the customer experienceMaintain clear documentation and communication across teams Cross-Functional Collaboration & Launch Execution Lead digital readiness for all product and campaign launches, ensuring product pages, collections, navigation, landing pages, and creative assets are live, functional, and aligned across channelsCoordinate with Creative, Marketing, and Merchandising to maintain launch timelines and manage go-live checklistsIdentify opportunities to improve our product development lifecycle and QA processes. Performance Analytics Own site performance metrics including conversion rate, bounce rate, AOV, and page speedBuild and maintain dashboards to track trends and identify improvement opportunitiesPresent findings to leadership and recommend data-backed actions Process & Tooling Manage Shinesty's ecommerce tech stack: Shopify Plus, Searchspring, StatSig, Klaviyo, GA4, and related tools. Evaluate new integrations and technologies that improve performance, UX, or workflow efficiencyStreamline operational processes between teams to reduce friction and increase speed to market Competencies & Culture Fit You bring: Strong analytical and data-driven mindsetClear communication and project management skillsCollaborative energy - you can translate between creative, technical, and business teamsCuriosity and initiative - you don't wait for permission to improve somethingComfort with fast-moving, evolving DTC environments Must-Haves 4+ years in ecommerce product management or digital product ownership (Shopify experience essential)Experience managing a product backlog and working in Agile environmentsMust have prior experience working for a DTC apparel or consumer brand, ideally with direct accountability for site performance and customer experienceProven track record of driving measurable improvements in conversion rate and AOVHands-on experience with CRO programs, analytics tools, and A/B testing frameworks Deep understanding of Shopify Plus (themes, limitations, and best practices)Strong grasp of analytics: GA4, funnel analysis, and customer journey metricsExcellent communicator able to work with dev, creative, marketing, and merchandising High accountability and attention to detail- you own outcomes, not just tasks Preferred Skills Familiarity with Searchspring or similar search/filter toolsExperience with Klaviyo, StatSig, or other personalization/testing toolsBasic knowledge of Liquid, HTML/CSS, or front-end development constraintsExperience managing third-party integrations or site migrations Benefits Competitive salary paid in USDFully remote — international candidates welcomeFlexible PTO, no accrual neededFlexible working hours — focus on results, not clock timeAccess to all tools and resources required to be successfulA collaborative team that works hard, has fun, and takes pride in doing both"