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2 weeks ago

Paid Performance Marketing Specialist (Remote)

Sistaco
California, United States
full-time

Summary

Seeking an experienced Paid Ads Specialist to manage and optimize Facebook and Instagram ad campaigns for e-commerce brands across multiple countries. This role involves managing budgets, developing customer funnels, and reporting on performance to drive growth.

Why You're a Good Fit

  • Experience in advertising for e-commerce brands
  • 3+ years in the marketing industry
  • Experience with Facebook & Instagram Ads

About the Role

"Our Rapidly expanding e-commerce brands Sistaco & Wylera Hair seek an experienced Paid Ads Specialist (Media Buyer) to join our team and help take us to the next level in our expansion. This position is 100% remote. This exciting role will see you take your proven work history in this field to new heights whilst working with an innovative team. About the role· Setup, manage and optimise Facebook and Instagram Ad campaigns across our brand portfolio in 5 countries, with expansion and new markets soon.· Advertise across international markets, successfully managing multi-currency ad campaigns.· Manage and allocate ad spend and budgets with a close eye.· Adjust and optimise campaigns based on consumer behaviour and results, continually evolving and improving campaign performance.· Develop and manage customer funnels, whilst integrating our omnichannel tech stack.· Prepare reports, interpret data and offer strategic recommendations to improve performance.· Liaise with internal creative and project team members to develop effective performance-driven assets (copy, images, videos, landing pages, etc.).· Ensure campaigns are set up and structured correctly to enable accurate measurement of data.· Development of processes to ensure consistency in delivery.· Logging of changes to campaigns to ensure results can be analysed and improved. About You· Highly experienced in advertising for e-commerce brands.· Experience in managing multi-currency ad campaigns.· Excellent attention to detail and are comfortable wearing multiple hats in a fast-paced and ambitious environment.· 3+ years in the marketing industry, leadership experience is also beneficial.· An understanding of international markets and consumer behaviour.· Experience working in the paid traffic space with Facebook & Instagram Ads being the major focus. Google ads, Snapchat ads, LinkedIn ads, Pinterest ads, and TikTok ad experience beneficial.· Ability to manage multiple projects, campaigns & tasks at once.· Excellent problem-solving skills.· Demonstrated ability in the structuring of sales funnels and their implementation in campaign design and platform set up.· Excellent analytical skills and high levels of competency in Excel and Google Sheets.· Proven track record working across multiple campaigns and delivering real results such as increasing ROI and lowering CPAs.· The ability to confidently communicate campaign objectives, results, timelines and deliverables to business stakeholders.· A strong ability to work autonomously.· Looking for an opportunity to turn this role into a career. "

Requirements

  • Passion for building great products
  • Strong communication skills
  • Ability to work in a fast-paced environment
  • Relevant experience in the field

About Sistaco

Flawless Nails in Minutes - Sistaco empowers you to live and look your best with our innovative powdered nail kits. Our nail kits use fine powders and were designed for a quick and easy application in the comfort of your own home. Designed and developed in Australia the unique, cruelty free formula removes the 9 harmful chemicals usually found in nail products. From our holographic to metallic and our new classic nail powder range we provide a nail powder to match your style with over 80...

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