Director, Social & Influencer

"Title: Director, Social & InfluencerReports to: VP, Brand MarketingLocation: New York City (Hybrid)FLSA Status: Full Time / Exempt Who We Are: At Fur, we celebrate your choices and invite you to revel in the very best. As the first brand to make pubic hair care a real topic of conversation, we first focused our attention on ingrowns and body hair, and have since expanded further into creating a more inclusive definition of beauty. We want to continue to address often ignored skin concerns and elevated, easy experience. Our woman-founded, owned, and led business started in 2015 with the goal of redefining the skin and body-hair care industry. Since our launch, Fur has been creating effective, simple, clean, and inclusive products for use from head to toe (and everywhere in between). Join our team and be a part of making comfort and care for all skin and hair possible for every body. Who You Are: A social-first, culturally fluent marketing leader who lives and breathes digital storytelling. You have a proven track record of building and scaling impactful influencer programs, driving earned visibility, and shaping brand presence across social media platforms. You understand how to turn creators into advocates, how to grow a brand’s reach on platforms like TikTok and Instagram, and how to partner with PR and social agencies to drive measurable results. Reporting to the VP of Brand Marketing, you’ll lead Fur’s social, PR and influencer strategy across both Fur You (consumer) and Fur Professionals (B2B)—building visibility, affinity, and conversion through creators, affiliates, and owned social channels. What You’ll DoLead all influencer marketing initiatives across Fur You and Fur Professionals, from strategy and sourcing to execution, contracts, and performance tracking.Manage one direct report (Associate Manager, Influencer Marketing) and oversee day-to-day execution across campaigns, partnerships, and affiliate programs.Oversee PR and social agencies to ensure cohesive storytelling, alignment with brand strategy, and consistent delivery of KPIs.Drive affiliate and ShopMy growth, ensuring influencer and creator partnerships deliver both brand awareness and commercial impact.Own Fur’s social media strategy and calendar—with a focus on TikTok and Instagram—developing platform-native content approaches that build engagement, reach, and brand authority.Partner with the creative team and external content creators to concept and produce high-performing social content that differentiates Fur in the beauty and body care space.Stay ahead of social trends, platform updates, and emerging creator communities; translate insights into proactive recommendations for growth.Collaborate with PR partners to align influencer and press moments, amplifying launches and key cultural moments.Set and track KPIs across social and influencer initiatives, using data to guide strategy and optimize performance.Report regularly to leadership on progress, insights, and emerging opportunities. What You Bring6–8+ years of experience in social media and influencer marketing, ideally within beauty, wellness, or CPG.Deep knowledge of TikTok, Instagram, and creator ecosystems, with hands-on experience running affiliate or ShopMy programs.Proven ability to manage agencies, creators, and internal teams.Strong creative sensibility with a bias for action and results.Exceptional communication skills and comfort presenting insights to senior leadership. What We OfferGenerous Time Off: Unlimited PTO, Summer Fridays, and 12 paid holidays.Flexibility: Hybrid work environment in NYC.Paid Parental Leave: Up to 4 months fully paid.Comprehensive Benefits: Medical, dental, vision, FSA/HSA options, commuter benefits, Employee Assistance Program, Commuter Benefits, and access to Spring Health.Retirement: 401(k) with company match after one year.Donation Matching: Up to $500 to any 501(c)(3). Salary: $130,000 - $150,000 + Bonus Eligibility Fur is an equal opportunity employer. We are committed to building a staff community where everyone feels safe, comfortable, supported, and included. Fur does not discriminate in employment on the basis of race, religion, sex (including pregnancy), gender identity, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting jobs@furyou.com."