Marketing And Public Relations Coordinator

"Position OverviewWe are seeking a dynamic and organized Marketing & PR Coordinator to serve as a key liaison between our marketing, public relations, content creation, and influencer relations partners. This role requires a versatile professional who can seamlessly manage multiple projects—from content production and blogger outreach to influencer partnerships. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a keen eye for brand storytelling. Key ResponsibilitiesContent & Blog ManagementDesign and execute blog content within Shopify, ensuring alignment with brand and campaign objectivesMaintain content calendar and coordinate with marketing team on editorial strategyUpdate blog with fresh imagery, product features, and campaign storytellingPR Platform & Media RelationsManage PR platform & agency as primary point of contactPitch editors to secure press coverage and product featuresManage and fulfill sample requests from editors and media contactsRegularly update platform with press releases, refreshed imagery, and product merchandisingTrack press opportunities and features submitted or securedPhotoshoot Support & PlanningAssist with all photoshoots including editorial, line sheet, and e-commerce shootsCoordinate samples with production teamProvide on-set support and manage logistics for sample delivery and pickupSupport content creation efforts with creative ideation and stylingContent CreationAssist with in-office and in-store content creationSupport creative team with on-camera modeling when neededContribute to social photoshoots and real-time content captureCreate digital lookbooks to share with relevant PR and Influencer partnersInfluencer Relations & PartnershipsServe as primary point of contact for all influencer, stylist, and celebrity partnershipsOversee outreach, relationship management, and coordination of partnership termsManage partnership deliverables and track influencer content submissionsLead coordination efforts for celebrity dressing and editorial opportunitiesGifting, Loans, & Sample CoordinationFulfill all influencer, press, and Walker Drawas gifting and loan requestsCoordinate with shipping and customer service teams on order fulfillmentTrack all outgoing samples and manage returns/loansProcess organic requests, Presshook pulls, stylist requests, and Walker Drawas partnershipsManage samples in preparation for photoshoots Qualifications1-2 years of experience in marketing, PR, content creation, or related fieldStrong project management skills with ability to juggle multiple prioritiesExcellent written and verbal communication skillsExperience with social media platforms and community managementKnowledge of Presshook or similar PR platforms preferredStrong organizational skills and attention to detailAbility to work collaboratively across multiple teams "