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2 months ago

Growth/ Performance Marketing Manager (W/M/D)

Her One
Berlin, Berlin, Germany
full-time
Mid-Senior level

Summary

Take on operational and tactical responsibility for growth marketing channels across DACH, focusing on paid social and SEA. Drive profitable growth by managing substantial budgets, optimizing campaigns, and collaborating with the team to test new channels.

Why You're a Good Fit

  • 4-5+ years of experience in e-commerce performance marketing
  • Experience with paid performance strategies
  • Experience managing significant budgets

About the Role

"Your mission Take on both operational and tactical responsibility for growth marketing channels across DACH, focusing on paid social (e.g., Meta, TikTok) and SEA (Google Ads).Dive deep into KPIs, monitoring performance metrics and applying the latest industry insights to optimize campaigns and drive growth.Work with a substantial budget, defining and implementing channel-specific strategies to meet performance goals and achieve targeted ROI.Directly contribute to HER ONE's profitable growth strategy being flexible and open to constantly exploring new opportunities.Collaborate with team members to test new channels and tools, bringing fresh, innovative ideas for continuous improvement.Operate hands-on in daily campaign management, supporting and guiding team efforts to drive success. Your profile 4-5+ years of hands-on experience in performance marketing within e-commerce, with a solid grasp of paid performance strategies and product feed based marketing. A creative mindset with a keen eye for effective, engaging advertising content.Proven experience managing significant budgets and optimizing campaign types to meet business objectives.Analytical and numbers-driven, with a strong capacity for problem-solving and conceptual thinking.Fluent in English (German is a big plus) and a clear communicator who values teamwork. About Us HER ONE empowers women through personalized wellness solutions, nurturing health and beauty at every life stage. Our customer-centric, digital-first approach seamlessly blends nature and science, creating effortless healthy habits. From gut health to beauty, overall well-being to weight management, our carefully crafted range — including functional snacks — supports the modern woman's journey to her best self."

Requirements

  • Passion for building great products
  • Strong communication skills
  • Ability to work in a fast-paced environment
  • Relevant experience in the field

About Her One

At HER ONE, we understand that every woman's wellness and health journey is unique. Founded in 2017 and launched in 2019 by serial entrepreneur [**Chanyu Xu,](https://www.linkedin.com/in/chanyuxu/)** HER ONE is committed to making women's health solutions more accessible and empowering. *[By wellness we mean active, practical lifestyle & health choices and self-care].* Today, as Germany’s leading female wellness brand, we combine scientific expertise with natural ingredients to create...

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