Director Of Brand Marketing

"Position OverviewWe are seeking a strategic and creative Director of Brand Marketing to lead our brand vision and drive our marketing initiatives across all channels. This role is responsible for defining and executing our brand strategy, overseeing seasonal marketing campaigns, and serving as the creative voice behind our storytelling. The ideal candidate is an innovative thinker with a proven track record of building compelling brand narratives, leading cross-functional teams, and translating brand vision into tangible marketing executions that drive business growth. Key ResponsibilitiesBrand Strategy & VisionDefine and evolve the overall brand strategy, positioning, and messaging architectureDevelop and maintain brand guidelines to ensure consistency across all touchpointsLead competitive analysis and market research to inform brand positioning and opportunitiesEstablish brand KPIs and measure brand health through relevant metrics and insightsPartner with executive leadership to align brand strategy with business objectives Creative Direction & Content StrategyServe as the creative visionary for all brand storytelling and contentDefine the visual and narrative direction for the brand across all platformsLead photoshoot planning, creative concepting, and art direction for editorial, e-commerce, and campaign contentCollaborate with creative partners, photographers, stylists, and agencies to bring brand vision to lifeEnsure all brand communications reflect a cohesive aesthetic and authenticDevelop content strategy that supports brand positioning and drives engagementOversee blog strategy, social media direction, and digital content ecosystemGuide PR and influencer strategies to amplify brand reach and credibilityIdentify emerging channels and opportunities to connect with target audiencesEnsure all content aligns with brand guidelines and seasonal marketing priorities Seasonal Brand MarketingOwn end-to-end planning and execution of seasonal brand marketing campaignsDevelop integrated marketing strategies that span digital, social, PR, influencer, and retailCreate seasonal campaign briefs that clearly articulate objectives, target audiences, key messages, and success metricsManage marketing budgets and allocate resources effectively across campaignsAnalyze campaign performance and iterate strategies based on data-driven insights QualificationsRequired7-9 years of experience in brand marketing, creative direction, or related roles, preferably in fashion, lifestyle, or consumer brandsProven track record of developing and executing successful brand strategies and marketing campaignsStrong creative vision with experience directing photoshoots and leading visual storytellingDemonstrated ability to manage multiple projects simultaneously while maintaining attention to detailExcellent leadership and team management skillsOutstanding written and verbal communication skills with ability to present to senior leadershipStrategic thinker with strong analytical skills and comfort with data-driven decision makingExperience managing marketing budgets and vendor relationshipsProficiency with marketing platforms, analytics tools, and project management software"