Summary
Lead the strategy and day-to-day execution of paid search and paid social activities for a global oral care brand. Your primary focus will be on scaling the online presence and improving ROI across multiple international markets.
Why You're a Good Fit
- 2+ years of paid media experience (Meta & Google Ads)
- Proven experience in managing retail media or sponsored search campaigns
- Strong understanding of performance marketing metrics and optimization techniques
About the Role
"About ORDO:
We’re ORDO, a modern, stylish, forward-thinking oral health care brand. We’ve experienced exceptional growth over the past few years and are now one of the top oral care brands in the UK. You'll find our products in most major retailers, as well as through our D2C channels and dental clinic distribution. This past year has seen continued expansion into international markets, with distribution in the US, Europe, Australia, The Middle East, and South Africa.
We’re an incredibly collaborative and creative team, dedicated to redefining oral care across the globe. Whilst we’ve already established a solid foundation, the road ahead is filled with so many opportunities to do more and do better.
About the role:
You’ll lead the strategy and day-to-day execution of our paid search and paid social activity. Working closely with the e-commerce, marketing and design departments you’ll play a key role in scaling ORDO’s online presence and improving ROI across markets.
If you’re passionate about performance marketing, thrive in a fast-paced environment, and want to play a key role in growing a purpose-led consumer brand, we’d love to hear from you.
Key Responsibilities:
- Paid social (Meta and TikTok) - Plan, execute, and optimise paid social campaigns to drive awareness, traffic, and conversions across a number of markets.
- Briefing of creative assets for paid assets, including working with our Social Media Manager to align on UGC and Influencer concepts for paid usage.
- Paid Search – Manage all performance max and search campaigns across Google.
- Sponsored search campaigns – optimise paid search across major retailers in the UK, US and Canada - including but not limited to Walmart, Target, Tesco, Argos, Curry's, Boots and Sainsburys.
- Track, report and analyse campaign performance with a data-driven approach to inform decisions and identify growth opportunities.
- Work closely with marketing, design and sales teams to align paid activity with product launches and campaigns, sharing key learnings to further optimise.
About you:
- You’re analytical, creative, and proactive - someone who can spot an opportunity and make it happen.
- Proven experience managing paid media (Meta & Google Ads essential, TikTok preferable) – minimum 2 years experience.
- Experience managing retail media, sponsored search or marketplace campaigns.
- Comfortable curating briefs and confident in sharing expertise with regards to what will perform best across each platform/channel.
- Strong understanding of performance marketing metrics, attribution, and optimisation techniques.
- A test-and-learn mindset with a focus on continuous improvement.
- Confident working with budgets, forecasts, and performance reporting.
- Experience across multiple markets including US and UK is advantageous."
Requirements
- Passion for building great products
- Strong communication skills
- Ability to work in a fast-paced environment
- Relevant experience in the field
About Ordo
Founded in 2019 by ex-architect, now Co-Founder Barty Walsh, ORDO is on a mission to prove that better, brighter smiles don’t need to be costly to consumers or the planet. Recently named in The Sunday Times 100, Britain’s fastest-growing private companies, ORDO is built on core values of affordability, sustainability and inclusivity. Delivering value engineered, professional-grade oral care at accessible prices all year round. Created in collaboration with dental professionals, ORDO’s range...