Growth Marketing Manager

"About UsBaseball Lifestyle 101 (BL101) is a fast-growing e-commerce brand at the intersection of baseball culture and lifestyle apparel. We design and launch products that resonate deeply with players, parents, and fans — powered by a strong content engine, a passionate community, and a fast-moving drop calendar. As we scale, we’re expanding our growth team to push deeper into paid media, creative testing, merchandising alignment, and analytics. Role OverviewWe’re looking for a Senior Performance Marketing Manager who understands e-commerce mechanics as much as they understand paid media. This role owns strategy, execution, testing, and optimization across all major digital channels, with a focus on:SKU-level performanceInventory-aware scalingCreative-led testing frameworksEfficiency metrics that matter in modern DTC (MER, NC ROAS, CAC, contribution margin)Drop-driven revenue cycles You will work closely with our creative, e-com, merchandising, and content teams to ensure paid media is aligned with product availability, margin profiles, and upcoming launches.This is a hands-on builder role with high visibility and direct impact on revenue. What You’ll DoPaid Media OwnershipOwn full-funnel paid media execution across Meta, Google, YouTube, TikTok, and Microsoft.Build campaigns aligned with SKU priorities, drop calendar, inventory levels, and margin constraints.Manage daily pacing, forecasting, and performance guardrails (MER, NC ROAS, CAC).Scale winners and cut losers quickly using disciplined testing frameworks.Creative Collaboration & TestingDevelop creative testing roadmaps tied to audiences, hooks, formats, and drop moments.Work directly with creative strategists, designers, and UGC creators to brief new concepts.Analyze performance by angle, hook, and structure — and recommend next tests weekly.Data, Reporting & InsightsBuild and maintain dashboards across Triple Whale, GA4, and platform data.Produce weekly insights: what moved, why it moved, and what we’re testing next.Evaluate performance using cohort views, contribution margin thinking, and NC revenue.E-Commerce & Merchandising AlignmentPartner with E-Com and Merch teams to understand inventory, pricing, SKUs, and drops.Shift budgets and priorities based on product availability and sell-through velocity.Support DTC revenue planning with short-term and monthly forecasting.Innovation & Channel ExpansionStay ahead of AI-driven ad automation, creative trends, attribution changes, and platform betas.Test and scale new channels (Programmatic, CTV, Amazon ads) as performance and opportunity allow. Qualifications:5–7+ years in e-commerce performance marketing for DTC brands (apparel is a plus).Proven experience scaling Meta + Google ad accounts profitably at meaningful spend levels.Strong understanding of SKU economics, merchandising, inventory constraints, and contribution margin.Deep familiarity with DTC growth tools: Triple Whale, Motion, GA4, Shopify.Experience managing creative testing frameworks (hooks, angles, retention, CTR drivers).Analytical and organized — you know how to interpret data and move quickly with it.Comfortable in a drop-driven, high-velocity environment.Strong communicator who collaborates well across Creative, Merch, Ops, and Leadership.Passion for sports, lifestyle apparel, or youth culture is a major plus. Why Join BL101Own the performance engine of a rapidly growing lifestyle brand.Work in a creative, entrepreneurial environment with real impact on revenue.Direct collaboration with leadership and visibility into strategy.Competitive salary, performance bonus, and room to grow."