Digital Marketing Manager

"Surgically Clean Air is a global leader in premium air purification solutions, trusted by organizations that demand the highest standards of indoor air quality. Our advanced, medical-grade systems don’t just filter the air—they create healthier, safer, and more productive environments by removing airborne pathogens, allergens, volatile organic compounds, and odors. Designed for versatility, our technology is used across healthcare, dental, veterinary, education, commercial, fitness, and professional sports industries, as well as in high-performance workplaces and residences. From hospitals and surgery centers to classrooms and offices, Surgically Clean Air delivers peace of mind and measurable improvements in well-being, energy efficiency, and overall performance.Forward-thinking organizations, including professional sports teams and leading healthcare providers, choose Surgically Clean Air to protect their people, enhance their reputation, and invest in a healthier future. Key Responsibilities:Lead Generation & Demand Generation Campaigns:Develop, execute, and optimize digital marketing campaigns to drive inbound leads.Support email marketing, paid media, and content marketing initiatives to improve lead flow.Create, manage, and optimize landing pages to increase conversion rates.Marketing Automation & CRM Support:Proficiently manage lead scoring, segmentation, and nurturing workflows in HubSpot.Active, working knowledge of relevant marketing platforms and tools (e.g., Google Ads, social media ad platforms, email marketing platforms, Google Analytics, GoHighLevel)Ensure seamless lead handoff processes between marketing and sales.Maintain data integrity within the CRM and marketing automation platform.Content & Outreach Support:Develop marketing content, including email sequences, ad copy, and blog posts.Support outbound prospecting efforts with targeted content and messaging.Work with the sales team to craft outreach campaigns for distributors and strategic partners.eCommerce & Website Platform Support:Take ownership in maintaining and optimizing our WordPress-based website and eCommerce platform.Collaborate with internal and external teams to implement website updates, landing pages, and marketing integrations.Provide insights and recommendations for improving the eCommerce user experience and conversion rates.Analytics & Optimization:Track and analyze key performance metrics across campaigns and make data-driven recommendations.Monitor and provide meaningful measurements of campaigns and marketing efforts.Provide insights to leadership on marketing effectiveness and areas for improvement.Conduct A/B testing to refine marketing strategies and increase engagement.Qualifications & Experience:5+ years of experience in digital marketing, lead generation, or marketing automation.Proficiency in HubSpot Marketing (required), marketing automation platforms, and CRM management.· Experience working with WordPress and eCommerce platforms.Experience supporting paid media campaigns (Google Ads, LinkedIn, social media).Strong knowledge of SEO, SEM, and email marketing best practices.Have strong skills in budget development and management.Have the ability to oversee a team and roll up your sleeves to execute projects to completion.This role demands a proactive individual with strong hands-on skills in various digital marketing disciplines and the ability to manage projects from concept to completion. If your primary experience is directing teams or others to execute, this is not the right role.IMPORTANT: This role requires you to personally build campaigns, create content, set up automation, manage paid advertising, implement SEO, and execute other marketing activities.Manage designers and others in the marketing processes but be ultimately responsible.Ability to collaborate with sales teams to align marketing efforts with revenue goals.Excellent project management and organizational skills.This is an in-person position. No remote work opportunity. Why Join UsAt SCA, we’re redefining the standards for clean air and healthier living. Joining our team means becoming part of a forward-thinking company with a mission that matters. As we expand across North America, our Territory Sales Managers will play a vital role in driving growth, strengthening our market presence, and delivering solutions that truly make a difference."