Growth Marketing Manager - Paid Search

"THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Growth Marketing Manager REPORTS TO: Digital Marketing Director LOCATION: US - Remote Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s paid search channel strategy alongside the Digital Marketing Director. The primary channel focus will be Paid Search to start but there will be opportunity to collaborate and knowledge share across additional paid channels and other cross-functional initiatives. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals. Scope Of Responsibilities Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Search and work closely with other channel managers to drive efficienciesBuild the overarching annual, quarterly, and monthly plan for the full lifecycle of our campaigns from ideation to executionAlign channel level forecasts tied to marketing & business KPIsExecute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goalsAnalyze and track channel performance to provide recommendations and opportunitiesBuild testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placementsCollaborate daily with Creative, Tech, Product, and Data teams to develop and test new strategies, applying insights to improve performance across our various touchpoints, site, and customer journeyLiaise with our Brand and Creative teams to plan, source, and test content for adsIdentify and vet new and emerging tactics as they relate to marketing goalsConduct competitive and market research on an ongoing basis to evaluate consumer behaviorManage tags and pixels, product feeds, and audiences as they pertain to each channelPartner cross-functionally with teams across the business to support initiatives and optimizations THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required Experience / Requirements 5+ years of experience in digital marketing with a focus on Paid Search (specifically Google) and Paid SocialAdvanced campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metricsProven ability to scale growth marketing and lead generation programs with rapid testing and learningExpert analytical skills with the ability to forecast and perform data deep dives to surface actionable insightsStrong understanding and application of conversion tracking and pixel managementFoundational understanding of attribution and how certain channels support the overall marketing programProficiency in Excel & data analytics platformsProactive problem solver with the ability to troubleshoot and/or escalate issues effectivelyComfortable with ambiguity and take initiative to lead projectsHave an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environmentProven success in working cross-functionally with all levels Nice To Haves Start-up experience is a plusAgency experience is a plusDTC experience is a plusInterest and knowledge in the fashion and bridal industry California Pay Range $95,000—$115,000 USD WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) Competitive Compensation: Based on experience and performance + Annual Performance BonusHealthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health BenefitsRetirement: 401K + up to 4% match after 3 monthsGenerous PTO: Flexible Open PTO Policy + 11 paid holidaysWellness: A monthly wellness day + monthly wellness stipend + summer FridaysFlexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipendEmployee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey productsFamily Benefits: 3 months of paid parental leave Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022#22 on BuiltIn’s Best Startups to Work for in LABe part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) Join a Women Founded Small Business blazing trails in the Bridal industryBirdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once Birdy Grey Instagram - @birdygrey Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Your rights under the California Consumer Privacy Act The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights. How To Opt Out By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy. Do not sell my personal information "