Summary
Kinn Studio is looking for a hands-on, data-driven Marketing Manager (Retention & Lifecycle) to own and scale email, SMS, print mailer, and catalog programs. You’ll lead the full customer lifecycle, driving loyalty and repeat purchases through storytelling, personalization, and elevated brand experience without relying on promotions.
Why You're a Good Fit
- 3–6 years in lifecycle, CRM, or retention (ideally DTC/luxury/beauty/fashion)
- Fluent in Klaviyo and A/B testing
- Deep knowledge of retention metrics
About the Role
"Location: Downtown Los Angeles (In-Office)
Kinn Studio is looking for a hands-on, data-driven Marketing Manager (Retention & Lifecycle) to own and scale our email, SMS, print mailer, and catalog programs. You’ll lead the full customer lifecycle: driving loyalty, repeat purchase, and emotional connection through storytelling, personalization, and elevated brand experience.
This role requires someone who can build retention through creative strategy and experience, not on promotion. Crafting desire through luxury-driven moments, clienteling, content, and brand world-building.
This is a doer role for someone who wants to build not just direct work.
What You’ll Own:
Email, SMS, Mailers & CatalogLead end-to-end lifecycle marketing across email, SMS, and printed mailers/catalogs, strategy, builds, segmentation, and testing.Manage and optimize all flows: welcome, post-purchase, winback, VIP, gifting, engagement rings, abandonment, and more.Create an annual campaign and catalog/mailer cadence aligned with storytelling, launches, and customer needs.
Retention Strategy Without DiscountsDevelop value-driven retention programs rooted in luxury, personalization, content, and experience.Build repeat purchase behavior through education, VIP clienteling, surprise-and-delight, and editorial storytelling.
Segmentation & PersonalizationDevelop behavior/value segments (VIP, first-time, high-intent, Private Suite, Founder’s Club).Personalize journeys across channels from digital to physical moving customers toward VIP status.
VIP & Post-PurchaseScale Kinn’s high-touch VIP and loyalty ecosystem.Partner with CX and Retail to integrate digital + IRL clienteling.Own review generation and post-purchase surveying.
Analytics & InsightsReport on email/SMS performance weekly and monthly (CTR, CVR, AOV, LTV, and deliverability).Analyze cohort trends and retention leaks, turning insights into action.
Cross-Functional CollaborationPartner with Brand on luxury voice, visuals, and storytelling across email/SMS/catalog.Work with E-Com on onsite retention moments.Align with Paid Media on messaging and the post-click experience.Support CX/Store teams in post-purchase experience and VIP clienteling.
Execution LeadershipOversee email/SMS agency + freelancers; maintain quality and performance standards.Stay hands-on while guiding external partners.
You Might Be a Fit If You:Have 3–6 years in lifecycle, CRM, or retention (ideally DTC/luxury/beauty/fashion).Are fluent in Klaviyo and A/B testing.Think customer-first and love building emotional, luxury-driven journeys.Know retention metrics deeply and turn insights into creative actions.Move fast, stay proactive, and thrive in a founder-led environment.
Benefits:Medical, dental, and vision insuranceCompany-paid life insurance401(k) plan with a 4% company matchPaid time offEmployee discount on Kinn jewelryAnnual Holiday PartyInvitations to pop-ups and other company events"
Requirements
- Passion for building great products
- Strong communication skills
- Ability to work in a fast-paced environment
- Relevant experience in the field
About Kinn Studio
Kinn designs modern heirlooms, made to last a lifetime. Modern, yet timeless, every piece is hand-crafted from solid gold — never filled, plated, nor vermeil. “Our signature pieces are designed to stand the test of time. After a lifetime of wear, you’ll be able to pass your Kinn jewelry on as an heirloom.” — Jennie Yoon, founder Kinn forgoes the steep markups typical of most jewelry companies, with one simple goal in mind: to develop and manufacture fine jewelry at an attainable price. We...