Brand Marketing Manager

"The Brand Marketing Manager supports the development and execution of Beautyblender’s brand marketing initiatives across product, social, influencer, digital, and retail channels. This role is responsible for managing the brand’s day-to-day presence, coordinating campaigns, maintaining and innovation and marketing calendar, and ensuring cross-functional alignment. The ideal candidate is an organized, proactive marketer with strong communication skills, a passion for the beauty category, and an ability to translate brand strategy into compelling consumer-facing moments. ESSENTIAL FUNCTIONS:Support the execution of brand marketing plans including core campaigns, product launches, and retailer-driven initiatives.Assist with day-to-day management of the marketing calendar, ensuring alignment across Creative, Product Development, DTC, and Ecomm teams.Conduct competitive research, category analysis, and trend monitoring to inform marketing decisions and surface insights for the team.Coordinate cross-functional go-to-market deliverables and track timelines to ensure timely execution.Manage the content strategy across Beautyblender’s social channels, including Instagram, TikTok, LinkedIn, and Facebook.Identify emerging trends, cultural moments, and platform updates to support innovative content ideation.Maintain and organize the brand’s content library, including UGC, campaign assets, and evergreen content.Work collaboratively with the Creative team to ensure brand consistency across channels.Identify opportunities to maximize content usage across paid, retail, and owned platforms.Help identify influencers, creators, and partners for seeding programs, campaigns, and PR mailers.Support the planning, development, and coordination of influencer mailers and seeding strategies.Pull data and insights from tools such as BEAUTYSTREAMS and other analytics platforms.Support marketing budget tracking, invoicing, and forecasting inputs as needed.Provide general administrative support for the marketing department on an as-needed basis.Other duties as assigned. WORK ENVIRONMENT:This job works in a remote setting, with occasional travel required.The role routinely uses standard office equipment such as computers, phones, printers, etc. REQUIRED EDUCATION AND EXPERIENCE3–5 years of experience in brand marketing; beauty industry experience strongly preferred.Experience managing or mentoring junior team members strongly preferred.Demonstrated experience creating content for social platforms with an understanding of platform best practices.Proficiency with editing tools such as Canva and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).Strong visual sensibility with an eye for aesthetics, design, and emerging creative trends.Excellent written and verbal communication skills with strong attention to detail.Strong organizational and project management abilities, capable of managing multiple projects simultaneously.Comfortable working both independently and collaboratively in a fast-paced, dynamic environment.Passion for beauty and creativity; staying current on industry trends and content culture is a must.Bonus: Comfort being on camera for brand storytelling moments.You know that beauty is FUN!!! SALARY: Between $75,000-$90,000**Actual compensation will be based on the canidate's geographic location and experience. Beautyblender is an Equal Opportunity employer. All are encouraged to apply. It is the company’s policy not to discriminate against any applicant based on their race, color, religion, gender, sexual orientation, gender identity, national origin, ancestry, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws."