Senior Affiliate Marketing Manager

"Babbel is hiring an experienced performance marketer to join our team as a Senior Affiliate Marketing Manager in our New York City office. This role will specifically drive Babbel's affiliate and partnership marketing efforts in our key North American and European markets. About the Role: Babbel is at an inflection point in its global growth, and we're hiring an experienced affiliate marketer with deep performance expertise to accelerate Babbel's growth. In this role, you'll strengthen and scale our existing affiliate program in North America and Europe, optimize partner performance, and unlock new subscription growth through high-value partnerships. Your success will be measured by lead growth, subscription acquisition, revenue and ROI generated from affiliate and performance-based partnerships. As a Senior Affiliate Marketing Manager, you'll work closely with Growth Marketing, Creative, Product, and Data Analytics teams to accelerate global growth. If you have a strong background in performance marketing with a focus on affiliate marketing programs that drive measurable business outcomes, this role may be for you. This position requires being in the New York City office 3 days per week Tuesday - Thursday. Across North America and EU markets, you will: Enhance and scale Babbel's affiliate marketing strategy by iterating on current tactics, strengthening partner mix, and driving incremental growth.Recruit and onboard new partners across diversified categories, while managing and scaling existing relationships to maximize performance and lifetime value.Prospect, evaluate, and activate high-value partners aligned with Babbel's brand, performance KPIs, and subscription growth goals.Audit and optimize the operational infrastructure, including tracking, commission structures, and partner onboarding flows. Establish clear, repeatable processes and communication cadences to ensure the program runs efficiently at scale.Own the affiliate marketing budget, including forecasting, pacing, and monthly spend management to ensure targets are hit and resources are deployed efficiently.Identify and evaluate paid media and placement opportunities with partners, including forecasting, negotiating rates, and measuring ROI.Negotiate terms, fees, and deliverables with affiliate partners and publishers to ensure maximum value and alignment with business goals.Own data-driven decision making – monitor performance, optimize campaigns, drive channel efficiency, and uncover new growth opportunities in these markets.Execute and analyze A/B tests (creative, offer, landing page) to improve conversion and profitability.Collaborate with cross-functional teams (Marketing, Analytics, Creative, Product, Legal) to leverage insights and ensure compliance with GDPR and brand standards.Manage relationships with third-party agencies, platforms, publishers, and technology partners.Support the Director of Partnerships in the operational and tactical execution of the affiliate channel. You have: 4+ years of hands-on experience managing or playing a key role in an affiliate marketing program with meaningful (7-figure monthly performance) revenue impact.Strong understanding of the affiliate ecosystem, including partner tiers, commission models, incentives, and compliance best practices.Analytical mindset with the ability to interpret data and translate insights into action.Experience with tracking and attribution, marketing funnels, and A/B testing.Familiarity with affiliate platforms (e.g., Impact, Awin) and data visualization tools such as Tableau is a strong plus.Experience managing performance or media campaigns in global markets (EU, DACH), with a track record of driving profitable customer acquisition.Highly organized with strong time-management skills and the ability to juggle multiple projects simultaneously.Strong communicator with a proactive, solutions-oriented mindset and strong desire to get things done.Experience in a B2C tech company or subscription-based business is a strong plus. Benefits Working at an international start-up with a strong sense of missionBonus eligible and generous 401K matchingResponsibility from day one; you can make an impact!Strong skill and career development20 PTO days every year with additional tenure-based days after 2 years Salary Information: In New York City, the reasonable annualized full-time salary for this role is $115,000 - $125,000. placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level For all other locations, the reasonable annualized full-time salary range for this role is in line with competitive geographic market rates for this role and will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level Babbel is an equal opportunity employer committed to diversity and inclusion."