Trade & Brand Marketing Manager

"Location: Salem, NH (Hybrid; some travel required)Salary: 75,000 - 80,000 based on experience + Bonus based on KPI’s. Benefits: 3 weeks PTO, 401(k) match, long-term disability, paid holidaysAbout Fabrizia SpiritsFabrizia Spirits is a craft spirits company bringing the flavors of Southern Italy to America with our award-winning Limoncello, Pistachio, Blood Orange, and Crema di Almond liqueurs, plus ready-to-enjoy cocktails like the Fabrizia Italian Lemonade and Limoncello Spritz. We hand-craft all-natural products using ingredients sourced from Sicily with no artificial colors or flavors.The RoleWe’re seeking a Trade & Brand Marketing Manager to build and execute the programs that drive awareness and sales for Fabrizia both at store level and digitally. This is a hands-on, execution-focused role — ideal for a marketer who can both envision and bring to life marketing ideas. You’ll work directly with the owners and sales-team to plan and execute marketing programs that move cases, grow displays, and build our brand at retail, on-premise, and digitally. What You’ll Do● Retail & Trade Marketing ● Brand Graphics generation and working as needed with third party graphic designers. ● Develop and manage in-store marketing programs (displays, features, tastings, POS, promos, collaborations).● Create and maintain trade marketing materials — shelf talkers, shippers, neckers, recipe cards, case cards, info sheets, and ensure execution is taking place by the Fabrizia Sales-team (5-person team) and distributor partners. ● Coordinate with distributors to support marketing campaign related sell-ins and incentives.● Track and report on promotions, displays, and results.● Social Media Content Marketing● Plan and manage social media (Instagram, Facebook, TikTok) with a focus on seasonal cocktails, retail programs, and brand storytelling.● Capture and edit short-form content in stores, bars, and at events.● Develop email campaigns and light influencer collaborations to drive traffic to retailers and our bakery/spirits sites.● On-Premise Activation Concept (i.e a Limoncello Spritz Kit for On Premise)● Search and inquire on brand exposure at relevant lifestyle events● Marketing Analytics & Reporting● Monitor program performance: displays, velocity, social engagement, and distributor feedback.● Deliver monthly summary reports and recommend optimizations.Who You Are• 3–5 years minimum of experience in CPG or beverage/spirits marketing (brand, trade, or field marketing). • Hands-on content creator — can shoot Reels, edit in Canva or similar, and post confidently. • Highly organized, proactive, and able to manage multiple programs at once. • Familiar with Meta Ads, basic analytics, Google Adwords. • Passion for Italian products, craft beverages, and storytelling is a plus.Compensation & Benefits • Salary: 75,000 - 80,000 based on experience + Bonus based on KPI’s. • Benefits: 3 weeks PTO + paid holidays | 401(k) match | Health Insurance & Long-term disability coverage • Travel: 5 % to key markets (FL, CA, and regional events) for specific lifestyle event activations and marketing opportunities. To ApplyPlease email careers@fabriziaspirits.com with the subject line “Trade & Brand Marketing Manager – [Your Name]”. Include your résumé, a brief note on a trade or retail marketing program you’ve run, and anything else you would like us to know. "