Summary
Seeking a dynamic Senior Trade Marketing Manager to drive marketing strategies for the wholesale channel. This role requires developing innovative marketing initiatives to enhance brand awareness and support sales growth.
Why You're a Good Fit
- Over 5 years of marketing experience in luxury, fashion, or jewelry
- Strong experience managing wholesale relationships
- Expertise in digital marketing and in-store activations
About the Role
"POSITION: Senior Manager Trade Marketing – WholesaleREPORTING TO: VP of BrandLOCATION: United States, Hybrid - Occasional travel to NYC Office
POSITION SUMMARY:We are seeking a dynamic and experienced Senior Trade Marketing Manager to drive marketing strategies for our wholesale channel. This role is responsible for developing and executing innovative marketing initiatives that enhance brand awareness, drive customer engagement, and support sales growth. The ideal candidate will have over 5 years of experience in marketing within the luxury, fashion, or jewelry industry and will be skilled at balancing creative storytelling with data-driven strategies.
RESPONSIBILITIES:Develop and implement comprehensive marketing strategies to support wholesale business objectives.Collaborate closely with sales and merchandising teams to align marketing initiatives with key seasonal collections and brand priorities.Lead the planning and execution of co-branded marketing programs, in-store activations, and digital campaigns to drive awareness and sales.Partner with key wholesale accounts to develop tailored marketing plans that enhance brand presence and customer engagement.Oversee the creation of marketing materials, including point-of-sale displays, product visuals, and training tools to support wholesale partners.Analyze sales data, market trends, and customer insights to refine marketing strategies and measure campaign effectiveness.Ensure brand consistency across all wholesale marketing initiatives, maintaining a strong luxury positioning.Work cross-functionally with PR, Digital, and Creative teams to optimize omnichannel marketing efforts.Manage budgets and track return on investment (ROI) for all marketing activities.
QUALIFICATIONS & REQUIREMENTS:Over 5 years of marketing experience in luxury, fashion, or jewelry, with a strong understanding of wholesale marketing.Proven ability to develop and execute strategic marketing plans that generate brand awareness and drive sales growth.Strong experience managing wholesale relationships.Expertise in digital marketing, in-store activations, and customer engagement strategies.Exceptional project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.Data-driven mindset with experience analyzing campaign performance and adjusting strategies accordingly.Strong communication and presentation skills, with the ability to influence internal and external stakeholders.A passion for craftsmanship, storytelling, and luxury branding."
Requirements
- Passion for building great products
- Strong communication skills
- Ability to work in a fast-paced environment
- Relevant experience in the field
About John Hardy
Artisan Handcrafted Since 1975 Drawing inspiration from Bali’s elemental beauty, we are guided by our heritage of artistry and reverence for nature in everything we do. We Are Artisans Our fine jewelry is an ongoing collaboration amongst our artisan collective. The soul and hand of the maker are expressed in every piece. We Are Community For us, creation is a collective process fueled by community. That’s why we’re dedicated to ours, which includes over 700 multi-generational artisans in...