Brand Manager – Us Growth

"About Odd MuseOdd Muse is a modern mid-luxury womenswear brand redefining occasion dressing through timeless design, founder-led storytelling, and community-driven growth. What began in London has evolved into a global brand with flagship retail, a highly engaged audience, and a rapidly expanding international footprint.The US is a key growth market for Odd Muse. With New York as our anchor city, we are now making our first US hire and are looking for an exceptional Brand Manager - US Growth to build, establish, and scale the brand across the United States. The RoleThis is a foundational role with national responsibility from day one. While New York - and the NYC store - will be the primary focus initially, this role is ultimately about driving US-wide brand growth, expanding state by state.Reporting directly into the Founder, you will operate with a high level of autonomy and ownership, shaping how Odd Muse shows up culturally, commercially, and experientially across the US. This role is ideal for an independent, motivated self-starter who thrives in fast-growth, founder-led environments. Key ResponsibilitiesDrive brand awareness and cultural relevance across the US, with NYC as the lead marketOwn the brand presence and performance of the New York store through events, partnerships, and activationsConcept and execute best-in-class brand events, from intimate VIP moments to larger cultural activationsDevelop and manage a US influencer and talent strategy focused on long-term brand alignmentWork closely with the US PR agency to secure high-quality, nationwide media coverageElevate founder-led storytelling and brand placements across fashion, lifestyle, and cultureBuild customer loyalty and retention initiatives tailored to the US marketAct as the voice of the US market internally, feeding insights into global strategy Success Measures & US Growth KPIsGrowth in US brand awareness and share of voice, beyond NYCIncreased footfall, engagement, and event-driven sales at the NYC storeConsistent tier-one US press coverage and strong media relationshipsHigh-quality influencer partnerships with measurable reach and engagementGrowth in US repeat purchase rate and customer lifetime valueClear identification and activation of priority US markets beyond New YorkStrong independent execution as the first US hire About You5+ years’ experience in brand, marketing, PR, partnerships, or community within fashion, luxury, beauty, or lifestyleLegally authorised to work in the United States (no visa sponsorship available)Comfortable being the first US hire, building structure and momentum from the ground upHighly independent, proactive, and commercially mindedDeep understanding of the US fashion and cultural landscape, particularly NYCStrong existing network across influencers, tastemakers, media, and cultural partnersExceptional eye for brand, detail, and aestheticsConfident representing Odd Muse externally at the highest level Why Join Odd MuseOpportunity to build the US brand from the ground upDirect reporting line to the FounderHigh autonomy, ownership, and creative freedomClear scope to grow the role as the US footprint expandsCompetitive salary and benefits"