Vice President, Marketing

"We're looking for an experienced and strategic Vice President of Marketing to lead the brand into its next chapter of growth. This is a pivotal, high-impact role responsible for setting the strategic direction for the company's marketing initiatives, and activating it across every channel—from retail to DTC to social and partnerships. You will lead the development and execution of go-to-market and always-on strategies that elevate brand visibility, drive growth, and strengthen brand desirability. As the architect and quarterback of integrated campaigns, you will shape the brand vision, translate it into cohesive launch and evergreen marketing plans, and bring bold, high-impact ideas to life with efficiency, excellence, and heart. You'll work closely with our CEO and executive team, and in deep partnership with our Creative Director, to create powerful consumer connection. This role works alongside a strong SVP of Growth, providing brand strategy, storytelling, and content & creative support that aligns and empowers the Growth team. This role is hybrid, with the expectation to work in-office at least one day per week at our Venice, California headquarters and be on site for events and photo shoots in the LA area and beyond. The ideal candidate is customer-focused, a strategic thinker, creatively fluent, highly organized, and excited to lead a cross-functional team in a fast-paced, mission-driven environment. You'll balance big-picture thinking with operational precision—and love seeing strategy come to life across every touchpoint. Key Responsibilities Brand Strategy & Marketing Leadership Define OSEA's brand strategy and drive across all consumer touchpoints, including DTC, Retail, and our Skincare StudioDevelop marketing plans, calendar and powerful campaign ideas to support company goals, product launches, brand campaigns and seasonal eventsConcept and oversee immersive brand experiences—from pop-ups to wellness events—that bring brand to lifeLead collaborations and partnerships that expand reach while reinforcing the brand's mission and aestheticBuild a brand-first culture in partnership with the foundersAct as a steward of the brand, ensuring consistent messaging, identity, and tone across all channelsSet the overarching strategic roadmap for brand marketing, aligning long-term vision with short-term prioritiesGuide the brand marketing team including Social, PR, Product, Retail, Influencer, and PartnershipsCreate and manage brand marketing budgets GTM Strategy & Execution Define and implement the company's strategic vision for global go-to-market and always-on strategies to build brand desirability and deliver salesOversee the formulation of marketing campaigns, guiding the identification of key tactics, the creation of supportive content, and the introduction of disruptive strategies that distinguish the brand in the marketplaceOwn and orchestrate go-to-market planning across the organization. Spearhead initiatives that unite stakeholders through strategic collaboration, inclusive communication, and a shared sense of ownershipEnsure GTM strategies are holistic, integrated, and aligned across DTC, retail, and omnichannel campaignsServe as point person for launch planning, coordinating stakeholders, timelines, deliverables, and KPIsBuild systems and processes that enable teams to operate efficiently while executing at a high level Social media Lead development of a comprehensive social media strategy for go-to-market and always-on campaigns, driving brand engagement, audience growth, deeper creator relationships, cultural relevance, and engaging storytellingBuild an always-on community management framework that deepens consumer connection and responsivenessDevelop a robust influencer and ambassador strategy—from macro partnerships to micro/nano advocatesBuild programs that amplify advocacy, drive organic UGC, and fuel brand trustMeasure impact through engagement, posts, reach and sentiment Creative & Cross-Functional Collaboration Partner closely with our Creative Director to develop breakthrough creative that elevates the brandEnsure creative assets and campaign storytelling are aligned to GTM strategy and brand visionCollaborate across functions, Growth, Product Development, Ops, and Wholesale—to align marketing efforts with broader business goalsProvide strong brand direction and storytelling support to the Growth team for robust content and brand integrity across performance marketing channels Retail & Channel Marketing Lead the development of retail marketing strategy and go-to-market planning for our retail partnersOwn the merchandising strategy and real life brand expressionCollaborate with Wholesale and PD teams to strengthen OSEA's presence and performance at retail Product Marketing & Innovation Work with the CEO and Product Development to shape innovation strategy and product roadmapLead product positioning, storytelling, and consumer communication for launches and hero SKUsConduct and apply market, trend, and consumer insights to inform product strategy and storytelling Team Leadership & Process Development Build, lead, and inspire a high-performing brand marketing teamCreate scalable campaign development processes that encourage collaboration between Brand and Growth teamsFoster a culture of creativity, excellence, and accountability This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change. Requirements 10-15 years of brand and marketing experience in skincare beauty, lifestyle, wellness, or CPGStrong leadership and people management with a track record of building high-performing teamsStrong background in marketing principles, brand management, consumer behavior, and creative & innovative thinkingProven ability to set strategy, with planning skills to manage complex initiatives and drive execution across multi-channel, multi-stakeholder environmentsStrong background in go-to-market planning, launch execution, and campaign orchestrationStrong grasp of social media trends and the capability to craft strategies tailored for platforms like TikTok, YouTube, and InstagramExperienced leader with a strong track record of building, inspiring, and scaling diverse cross-functional teams; a unifying force who fosters collaboration and alignment across the organizationFamiliarity with retail marketing, merchandising, and DTC best practices (Ulta experience preferred)Data-informed and consumer-obsessed with a bias toward actionExcellent communicator who thrives in a fast-moving, dynamic organizationDeep passion for clean beauty, sustainability, and holistic wellnessMust reside in the United States to be considered for this positionPlease note that visa sponsorship is not available for this position Compensation The anticipated base salary range for this position is $200,000-$260,000 per year. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Who We Are OSEA was founded in 1996 with a mission to create clean, clinically proven skincare powered by the sea. We are female-founded, rooted in California (with a distributed workforce) and inspired by the ocean, wellness, and sustainability. As we continue to grow, we stay grounded in gratitude, passion, and purpose. Our award-winning formulas blend nutrient-rich seaweed with active botanicals to deliver visible results. Come ride the wave with us. Our Core Values Kindness & CollaborationCommitment to Excellence Integrity Continuous LearningResourcefulness & Creativity Benefits What We Offer Medical, dental, and visionFlexible Spending Account (FSA) Quarterly wellness and technology stipend401(k) match (up to 4%)New hire work from home stipend Up to 3 months of parental leave for eligible team membersFlexible PTO Paid company holidays 4 days to volunteer per year"