Growth Marketing Senior Manager

"Position: Growth Marketing Senior ManagerLocation: Los Angeles, CACompensation: Top of Industry Compensation & Benefits About PiqueFrom our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture – Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us. Job DescriptionWe are looking for an innovative and strategic Growth Marketing Senior Manager with deep experience managing large scale paid media campaigns to drive profitable customer acquisition. This entails researching and implementing best practices for creative testing, media buying, conversion optimization and streamlining of processes to scale marketing efficiency on META, Google and other platforms. ResponsibilitiesHands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growthCombine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnelLead performance creative team to produce creative for maximal conversion efficiencyDevelop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnelGenerate and communicate data-driven insights and actionable next steps to guide creative productionContinuously research, stay at forefront of and implement new performing creative and media buying tacticsContinuously research ads and learn from growth marketing networks and podcasts to identify growth opportunitiesWork collaboratively with cross functional teams to drive landing page optimizationManage attribution tools to improve measurement rigor and optimize performance Requirements5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brandExperience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategiesHighly motivated and curious to independently learn and stay at forefront of developments in paid social advertisingExperience with A/B testing and sophisticated measurement techniques and attribution modelsStrong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendationsProficient writing skills with passion for great ad copy and ad creativeStrong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional expertsEnthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processesConfidence communicating across the organization, with cross-functional stakeholders"