Marketing Analyst

"Job Title: Marketing Analyst (Onsite Marketing) Location: London (EC1V 7LQ) – Monday–Thursday in office, Friday remote Benefits: Wayfair Employee Discount, Private Medical & Dental Care, Work from anywhere up to 15 Days per Year, Gym Membership, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (tenure increases), Company Matched Pension, Cycle to Work Scheme, 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching, Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits, Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Service and more. About The Role We’re looking for a data-driven, customer-obsessed Onsite Marketing Analyst to improve Wayfair’s digital storefront and drive engagement, conversion, and revenue. You’ll own key onsite initiatives — including high-visibility flex content and the homepage — ensuring they align with broader brand and marketing strategies. Using insights, content management expertise, and strategic thinking, you’ll deliver compelling onsite experiences that enhance product discoverability and support major campaigns. You’ll partner closely with Brand, Creative, Performance Marketing, Curated Merch, and Product teams to drive measurable impact. This role is ideal for a detail-oriented marketer with 2–3 years of onsite or digital marketing experience who’s passionate about e-commerce optimisation, data-led decision-making, and SEO best practices. What You'll Do Onsite Strategy & Execution Own and optimize high-visibility pages (homepage, category, and campaign landing pages) to drive engagement and conversion. Manage content in CMS tools with accuracy and brand consistency, applying SEO best practices to enhance organic performance. Troubleshoot and improve daily operations using Wayfair’s tooling. Cross-Functional Collaboration Align onsite content with broader campaigns by partnering with Brand, Creative, Curated Merch, Product, and regional marketing teams to ensure global consistency and a seamless user experience. Quality & Process Improvement Perform ongoing QA, quickly resolve issues, and implement scalable content management processes. Bring forward new ideas informed by e-commerce and digital marketing trends. Performance Optimisation Analyse performance metrics, run tests, and leverage user behaviour insights to continually refine onsite strategies.Deliver clear data-driven reporting to support business goals What You'll Need: Bachelor’s degree in Marketing, Business, Communications, or related field preferredFluent English communication skillsDemonstrable experience in onsite/digital marketing or e-commerce (retail/marketplace a plus)Strong cross-functional collaboration and stakeholder management skillsExceptional attention to detail and ability to manage multiple prioritiesData-driven mindset with experience using analytics tools (GA4, Adobe Analytics, Looker, Tableau, etc.)Basic HTML/CSS and UX familiarity for troubleshooting and execution supportAdvanced Excel/Sheets and data visualization skills for reporting and optimization Assistance For Individuals With Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form. Need Technical Assistance? For more information about applying for a career at wayfair, visit our FAQ page here. About Wayfair Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com."