Sova Health logo
1 weeks ago

Avp Marketing – Creative Ads For D2c Brand

Sova Health
Delhi, India
full-time

Summary

Sova is seeking a Marketing Leader to define and lead their brand and growth strategy. The role involves crafting the brand narrative, leading creative for full-funnel marketing, and building a movement around precision health.

Why You're a Good Fit

  • 6-10 years in marketing (3+ in leadership)
  • Experience building & scaling D2C brands
  • Fluent in brand storytelling and performance marketing

About the Role

"Job description 🚀 ABOUT SOVASova is building the Apple of Supplements — combining data, science, and robotic manufacturing technology to personalize health at scale.Our flagship product, SovaX, is Asia’s first custom-made gut health supplement, powered by SovaIQ™, a proprietary Health OS that uses biomarker data and AI to deliver precision health outcomes.We’re backed by leading global investors and driven by a simple mission: ✨ Add a billion healthy years to the world.If you’re passionate about building iconic brands and shaping new categories — this is your opportunity to lead that journey from the front.💡 WHY JOIN US🧠 Build a brand people love, not just buy.🚀 Be the voice of Sova — where creativity meets performance.🌍 Shape how precision health is experienced by millions.🥇 Lead with high ownership, creative freedom, and global ambition.🎯 THE OPPORTUNITYWe’re looking for a Marketing Leader who thinks like a storyteller, acts like a growth hacker, and builds like a founder.You’ll define how the world sees, hears, and feels Sova — leading both brand and growth. You won’t just market a product — you’ll build a movement.🔥 WHAT YOU’LL DO1️⃣ Build a Brand That Moves People• Craft and own Sova’s voice, narrative, and identity across every touchpoint.• Make precision health aspirational, premium, and human.• Create iconic campaigns that inspire trust and desire.• Turn customers into evangelists through community, influencers, and storytelling.2️⃣ Scale Growth with Creative Firepower• Own the creative strategy for full-funnel marketing — from awareness to retention.• Lead creative direction for performance marketing.• Build loops (not just funnels) that drive word-of-mouth and repeat.• Collaborate with Product & CX to turn insight into impact.3️⃣ Be the Voice Behind the Movement• Lead content that educates, inspires, and converts.• Build an in-house creative & content engine.• Shape narratives that make science feel simple, and precision feel personal.4️⃣ Create the Playbook for a New Category• Use insights & instinct to chart white space.• Position Sova as the category leader in microbiome & precision health.• Partner with leadership on GTM, partnerships, and global storytelling.5️⃣ Lead with Vision & Speed• Build & lead a cross-functional team (brand, creative, social, content).• Collaborate with world-class partners and agencies.• Inspire a culture of bold ideas, fast execution, and measurable impact.💼 WHO YOU ARE• 6–10 years in marketing, with 3+ years in leadership.• Experience building & scaling D2C brands only.• Fluent in both brand storytelling and performance marketing.• You have taste — you know what iconic looks like.• You move fast, think big, and go deep when needed.• (Bonus) You live and breathe health, fitness, or performance.🌟 WHAT WE OFFER🛠 High ownership to build a generational brand.🧠 A culture that blends creative ambition with sharp execution.🌍 Work with a passionate team shaping the future of health.💰 Competitive compensation + ESOPs.“Marketing is about values. It’s about making people believe in something bigger than the product.” — Steve Jobs✨ Join us. Build the Apple of Supplements. Please mail your cv at Divjyot.Kaur@sova.health"

Requirements

  • Passion for building great products
  • Strong communication skills
  • Ability to work in a fast-paced environment
  • Relevant experience in the field

About Sova Health

Sova Health is India’s first full-stack Gut Health company offering Gut Microbiome Testing, 1-1 Coaching and personalised supplements for conditions ranging from digestive issues to chronic and metabolic conditions.

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