Performance Marketing Strategist

"Job Title: Performance Marketing StrategistLocation: Koregaon Park, PuneCompany: PalmonasExperience: 4-5 years in Paid Marketing About PalmonasPalmonas is a fast-growing D2C jewelry brand redefining modern demi-fine jewelry for today’s generation. Wecombine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliverexceptional brand experiences. Role Overview:We are looking for a Senior Performance Marketing Strategist to lead our paid acquisition strategy across digital channels. The role demands a growth-driven mindset with deep expertise in multi-channel paid marketing — including Meta, Google, YouTube, Pinterest, Snapchat, Programmatic, OTT, and Affiliate channels.The ideal candidate will combine analytical acumen with creative strategy to scale revenue, optimize CAC/ROAS, and drive brand growth across digital touchpoints. Key Responsibilities:1. Strategy & Planning -Design and execute end-to-end paid marketing strategies aligned with business goals.Develop scalable acquisition funnels across platforms — from awareness to conversion.Forecast budgets, allocate spends across channels, and ensure ROI optimization.Identify new growth opportunities through emerging platforms and audience segments. 2. Channel ManagementLead performance campaigns across Meta (Facebook, Instagram), Google (Search, Display, Shopping, YouTube), Affiliates, OTT, Programmatic, Pinterest, and Snapchat.Manage affiliate and partnership networks to scale incremental traffic and sales.Collaborate with creative, content, and product teams to align messaging and optimize ad creatives. 3. Optimization & AnalyticsTrack, analyze, and interpret campaign data to drive actionable insights.Continuously test ad formats, audiences, and creatives to improve CAC and ROAS.Use tools like Google Analytics, AppsFlyer, GA4, and Meta Ads Manager for performance reporting.Build robust dashboards and performance trackers for leadership visibility. 4. Team LeadershipMentor and guide junior performance marketers and interns.Foster a culture of experimentation, learning, and performance accountability.Partner cross-functionally with brand, design, and tech teams for seamless execution. Requirements:Bachelor’s or Master’s degree in Marketing, Business, or related field.4–5 years of hands-on experience in paid performance marketing (preferably in D2C or e-commerce).Proven track record of managing large-scale campaigns and multi-channel budgets.Strong command of analytics, attribution models, and conversion rate optimization.Experience with tools like Google Ads, Meta Ads Manager, DV360, Pinterest Ads, Snapchat Ads, Shopify and affiliate platforms.Exceptional analytical, communication, and leadership skills. Good to Have:Experience in the fashion, lifestyle, or jewelry category.Exposure to influencer-led performance campaigns and retention funnels (CRM, remarketing).Knowledge of marketing automation and AI-led performance optimization tools."