Digital Marketing Specialist

"Role: Digital Marketing Specialist (Google/Meta Ads) Job Details : Job Title: Digital Marketing Specialist (Google/Meta Ads)Type: Full-timeLocation: On-Site (Bengaluru, India)Number of Openings: 1 About Us: At upliance.ai, we believe in Real Food. Zero Fuss. We’re building India’s first Smart Cooking Companions - Upliance 1.0 and 2.0 that make everyday cooking simpler, faster, and healthier with the power of hardware and software combined.Powered by our patented upAI technology, Upliance.ai products don’t just cook; they guide, learn, and evolve with you. And we’re only getting started. With new smart products in the pipeline, we’re pushing the boundaries of what home appliances can do for young India.If you’re excited about creating technology that blends design, intelligence, and everyday impact you’ll feel right at home here. Responsibilities: Platform Expertise: Must be highly skilled in at least one performance marketing dashboard — Google Ads or Meta Ads — and know campaign setup, optimisation, reporting, and troubleshooting in depth.Strategy: Work with team to determine is clear strategy for Paid Acquisition on Google and MetaCreatives and Ad copies: Work with the creative team to design the content, messaging, landing pages and creative angle for the ads.Customer Acquisition: Manage existing / launch new campaigns to acquire new users, while keeping a strong focus on ROI.Remarketing: Own remarketing strategy and campaigns via Google + Meta Execution of Campaigns: Setting up of new Ad campaignsDaily Monitoring: Monitor daily and report on campaign performance, providing actionable insights and recommendations for continuous improvement.Website Management: Oversee the day-to-day operations of the D2C website, ensuring smooth functionality and excellent user experience.Optimization: Optimize campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROIA/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies.Data Analysis: Review the data daily to ensure campaigns are meeting end goals and take actions accordingly Qualifications: Experience: 2–3 years of hands-on experience in digital marketing, preferably within a D2C, digital-first, or e-commerce environment , with strong experience on Google and/or Meta Ads (compulsory)Google Ads: Comprehensive experience in managing diverse campaigns across Search Ads, Display, Demand Gen, YouTube, App Campaigns, etcMeta Ads: Reach, Lead, traffic, App campaignsGTM: Proficiency in using Google Tag Manager (GTM) to implement and manage tracking tags Data Analytics: Strong analytical skills with the ability to translate data into actionable insightsCollaborate with cross-functional teams: including creative, data analytics, and product, to align marketing strategies with business objectives.Experience managing D2C e-commerce websites, preferably for a consumer goods, apparel or food brand.Strong written and verbal communication skills. What's in it for You: Innovation Playground: Be at the forefront of AI integration into consumer products,working with cutting-edge technologies.Startup Culture: Experience the excitement and agility of a startup environment, whereyour ideas can directly impact the company's trajectory.Collaboration with major AI companies: Work hand-in-hand with one of the leading AIresearch organizations to push the boundaries of what's possible. If you're passionate about AI, innovation, and the startup culture, we want to hear from you. Join us on this thrilling journey as we transform homes through the power of technology."