About the Role
"We are seeking a highly motivated, creative, and organized Influencer Marketing Associate to lead our influencer strategy and partnerships. In this role, you will be responsible for identifying, engaging, and nurturing relationships with influencers and content creators to increase brand awareness, drive product trials, and grow our skincare community.
Key Responsibilities
Influencer Strategy & PlanningDevelop and execute a scalable influencer marketing strategy aligned with brand and campaign goals.Segment influencers by tier (nano, micro, macro, celebrity) and platform (Instagram, TikTok, YouTube, etc.).Talent Discovery & Relationship ManagementIdentify and build authentic relationships with influencers who align with our brand values.Negotiate and manage contracts, budgets, and deliverables.Campaign ManagementLead end-to-end influencer campaigns including gifting, paid partnerships, takeovers, reviews, and product launches.Track and analyze content performance and engagement metrics.Content & Brand AlignmentEnsure influencer content meets brand guidelines and communicates key skincare benefits clearly and credibly.Collaborate with social, PR, and creative teams for consistent brand messaging.Analytics & ReportingMonitor KPIs such as reach, engagement, impressions, conversions, and ROI.Prepare monthly reports and insights to optimize future influencer initiatives.
Skills: influencer,management,influencer marketing,strategy"
Requirements
- Passion for building great products
- Strong communication skills
- Ability to work in a fast-paced environment
- Relevant experience in the field
Compensation
The expected salary range for this position is Salary not disclosed per monthly.
About Ras Luxury Skincare
RAS (pronounced ‘ruh-us’ which means essence & happiness in Sanskrit) is transforming the premium beauty and skincare industry in India with its high-quality natural ingredients and potent scientific formulations that are manufactured at the company’s proprietary vertically-integrated research facility & farms in Raipur, Chhattisgarh. Through its products, RAS aims to champion and leverage India’s vast bounty of natural ingredients and rich history of nature-based beauty products. RAS Luxury...