Lead- Growth Marketing

"Lead- Growth Marketing at Traya Health Location: Mumbai About Us Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track. Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all. Our Vision We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences. Key Responsibilities Performance & Growth StrategyLead strategy and execution across all performance channels—PPC, paid social, display, affiliates—managing annual budgets of ~$1M+.Define category growth strategy, including segments, propositions, pricing/packaging, and geo focus with a clear ROI-backed execution roadmap.Own full acquisition funnel performance, and drive predictable revenue.Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROIExperimentation & OptimizationBuild a disciplined test-and-learn engine across marketing, product, tech, and ops.Oversee A/B tests for creatives, targeting, landing pages, and growth levers with clear scale/kill decisions.Constantly optimize campaigns to maximize ROI, improve CAC, CTR, conversion rates, and efficiency.Analytics, Reporting & ForecastingStand up dashboards and models (cohorts, funnels, demand forecasting) to enable data-backed decisions.Track, analyze, and present performance metrics to leadership with insights and recommendations.Proactively identify risks and manage mitigation plans.Cross-Functional CollaborationPartner with content and brand teams to deliver high-performing ad messaging and visuals.Strengthen handoffs across the funnel to improve conversion and operational efficiency.Team Leadership & Org EnablementBuild and lead a high-performing growth/performance marketing team or cross-functional squad.Champion efficiency, automation, and the use of AI/tools to scale impact. What We’re Looking For5–10 years in growth, performance marketing, consulting, or founder’s office in high-growth startups.Proven ability to drive revenue growth, scale acquisition, and manage large marketing budgets.Strong analytical and strategic thinking; comfort with ambiguity and fast-paced environments.Experience in health-tech, wellness, or consumer-facing digital businesses is a strong plus.Excellent leadership, communication, and cross-functional collaboration skills.Graduate; B.Tech and/or MBA from a Tier 1 college. Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws."