Performance Marketing Associate

"Position Summary As the Performance Marketing Lead, you are charged with crafting and executing innovative marketing strategies that drive revenue through performance ads. This role demands a creative visionary who coordinates seamlessly with creative teams to ensure that all advertising content is compelling and strategically aligned with our brand’s high standards on Meta, Google, and other channels. Key Responsibilities Develop and execute cutting-edge performance marketing strategies to maximize revenue across digital advertising platforms. Collaborate with creative teams to ensure content excellence and brand consistency across all campaigns. Optimize ad spend and analyze performance data to continually enhance campaign effectiveness and ROI. Stay ahead of digital marketing trends and adapt strategies to maintain competitive advantage in the luxury beauty market. Manage campaign budgets and forecasts, ensuring optimal allocation of resources for maximum impact. Qualifications Bachelor’s degree in Marketing, Digital Media, or a similar field. At least 1 year of experience in high-level performance marketing roles, with a focus on digital channels (D2C preferred) Deep understanding of ad targeting, bidding strategies, and conversion optimization, Self executed budgeted and managed budgets over 30-50 Lakhs per month Creativity and strategic thinking, with an ability to execute campaigns that resonate with target audiences. Strong analytical skills and data-driven mindset. Skills: ad targeting,creativity,budget management,digital advertising,analytical skills,conversion optimization,bidding strategies,strategic thinking,performance marketing,campaigns"