Performance Marketing

"About the Role: We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution — we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth. Key Responsibilities: Strategic Growth Planning Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.) Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels Identify growth opportunities and strategic bets based on data, user behaviour, and business needs Campaign Ownership & Execution Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc) Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency Data-Driven Optimization Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations Build predictive and performance dashboards in collaboration with analytics and data teams Drive cross-platform attribution analysis to influence spend and customer acquisition strategy Cross-Functional Collaboration Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities Influence creative development with data-backed inputs to improve ad effectiveness Market Intelligence & Competitive Benchmarking Stay on top of digital marketing trends, tools, and industry benchmarks Analyze competitor strategies and use learnings to drive continuous improvement What We’re Looking For: 3+ years of hands-on experience in performance marketing (preferably in a D2C, eCommerce, Retail or omnichannel environment) Strategic thinker with strong business acumen and a bias for action Deep understanding of ad platforms (Google, Meta, DV360, Programmatic, etc.) and attribution models  Proficient in tools like GA4, Google Tag Manager, and Excel/Data Studio Strong analytical mindset with a knack for storytelling through numbers Comfortable owning targets, managing large budgets, and operating in a fast paced environment"