Associate Manager - Performance Marketing (Marketplaces)

"About Us Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality. Position Summary We are looking for a performance-driven E-commerce Marketing Specialist to manage and scale advertising campaigns across leading marketplaces like Amazon, Flipkart, Blinkit, Swiggy, and Zepto. The ideal candidate brings strong analytical skills, platform expertise, and a data-first mindset to drive growth, optimize ad performance, and collaborate across teams for seamless execution. Key Responsibilities Marketplace Campaign Management: Plan, launch, and optimize advertising campaigns on platforms like Amazon Ads (SP, SB, SD), Flipkart PLA, PCA, Quick Comm. Ads Blinkit, Swiggy & Zepto etc.Monitor performance metrics like ACOS, ROAS, CTR, and conversion rates across SKUsDrive new product launches with visibility strategies (paid + organic push)Optimize keyword targeting, product placement, and sponsored listings Budgeting & Media Planning Allocate monthly performance budgets across channels and marketplacesTrack daily spends and performance to ensure profitability and goal alignmentDrive platform-specific promotional spends during sales/events (BBD, Prime Day, Pink Friday, etc.) Data Analysis & Reporting Analyze traffic, conversion, and retention metrics from marketplace dashboards (Amazon Brand Analytics, Amazon PI, etc.)Create and present performance reports with actionable insights to internal stakeholdersMaintain dashboards for campaign effectiveness, competitor benchmarking, and ROI Collaboration & Execution Work closely with marketplace account managers to identify growth opportunitiesCoordinate with catalog, pricing, and supply chain teams to ensure campaign readinessAlign with brand and creative teams to build high-converting ad assets Skills: budgeting,media planning,marketplaces,performance marketing,collaboration,amazon,campaign management,e-commerce marketing,analytical skills,e-commerce,data analysis,marketplace expertise"