Assistant Manager – Performance Marketing

"Designation: Manager – Performance Marketing Location: Andheri East, Mumbai, Maharashtra Employment Type: Full-time Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for a Performance Marketing Manager with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms. Key Responsibilities: Campaign Management: Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa. Budget Optimization: Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR). SKU-Level Planning: Allocate SKU-level budgets to maximize sales and visibility of key products. Performance Tracking: Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance. Data Analysis: Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities. Share & Rank Monitoring: Track organic vs. paid share, ad rank, and share of voice to guide decision-making. Keyword Strategy: Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures. Monthly Planning: Align monthly ad spends with promotional calendars, new launches, and peak sales periods. Creative Coordination: Work closely with design and brand teams to ensure correct creatives and ad formats are deployed. Experimentation: Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability. Reporting: Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 1–2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing. Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc. Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis). Strong understanding of key performance metrics — CTR, CVR, ROAS, TACoS. Analytical mindset with strong attention to detail and the ability to handle large datasets. Excellent communication and collaboration skills with cross-functional teams. "