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1 weeks ago

Marketing Specialist

Frido
Pune, Maharashtra, India
full-time
Associate

Summary

We are looking for a data-driven Google Ads Specialist to manage, optimize, and scale our paid campaigns across Search, Performance Max and YouTube. The ideal candidate understands performance marketing deeply and knows how to turn insights into profitable results.

Why You're a Good Fit

  • 1.5–3 years of experience managing only Google Ads campaigns (Search, P-Max, YouTube).
  • Hands-on experience with GA4, Google Tag Manager, and conversion tracking.
  • Experience with Google Merchant Center and feed management.

About the Role

"Role Overview: We are looking for a data-driven Google Ads Specialist to manage, optimize, and scale our paid campaigns across Search, Performance Max and YouTube. The ideal candidate understands performance marketing deeply and knows how to turn insights into profitable results. Key Responsibilities • Plan, create, and manage Google Ads campaigns across Search, Shopping, and YouTube.• Conduct keyword research, Write high-performing ad copies.• Monitor campaign performance daily and implement optimization strategies.• Manage product feeds, GMC issues, and troubleshoot disapprovals.• Set up conversion tracking using GA4, GTM, and enhanced conversions.• Prepare weekly/monthly performance reports with actionable insights.• Stay updated with the latest Google Ads trends, tools, and policy changes. Required Skills & Qualifications • 1.5–3 years of experience managing only Google Ads campaigns (Search, P-Max, YouTube).• Strong understanding attribution, and analytics tool.• Experience with Google Merchant Center, feed management, and policy handling.• Hands-on experience with GA4, Google Tag Manager, and conversion tracking.• Excellent analytical skills with expertise in Excel/Sheets.• Strong copywriting skills and analyst mindset.• No need of Google Ads Certification. Interested candidate can share their resume to sanobar.s@myfrido.com"

Requirements

  • Passion for building great products
  • Strong communication skills
  • Ability to work in a fast-paced environment
  • Relevant experience in the field

About Frido

Frido is building innovative products to enhance everyday activities such as walking, sitting, and sleeping. Our award-winning products, which include wheelchairs, shoe inserts, and seat cushions, have earned both Amazon's Choice and Bestseller tags in the Indian market. Our mission is to enable people to lead pain-free life and equip them with the freedom to do more with our range of innovative products. We believe that our products will help people live a better and more comfortable life....

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