Summary
Seeking a motivated Performance Marketing specialist to manage and optimize product visibility and sales on key marketplaces like Amazon and Flipkart. The role involves planning and executing PPC and Display campaigns, conducting keyword research, managing bids, and using data-driven insights to improve performance metrics.
Why You're a Good Fit
- Hands-on experience managing Amazon PPC campaigns
- Proven track record of improving ACoS and driving revenue growth
- Experience with Amazon Advertising Console
About the Role
"Senior Executive Marketplaces- We are seeking a motivated Performance Marketing specialist to join our team in Mumbai. Your expertise will be pivotal in ensuring our products gain visibility, achieve high rankings, and drive sales on our key Marketplaces like Amazon, Flipkart, Purplle, Meesho, Myntra, and Quick commerce.
Roles and ResponsibilitiesPlan, execute, and optimize PPC as well as Display campaignsConduct keyword research, manage bids, and audience targeting to improve ad performanceMonitor daily campaign performance metrics (ACoS, CTR, CPC, ROAS) and implement data-driven optimizations.Analyze and interpret performance data to identify trends, insights, and opportunities.Use data insights to improve customer acquisition, retention, and overall profitabilityWork closely with the sales, supply chain, and creative teams to align advertising strategies with business objectives
The Ideal Profile
Hands-on experience of managing Amazon PPC campaignsProven track record of improving ACoS and driving revenue growthExperience using Amazon Advertising Console and related analytics tools.Understanding of e-commerce platforms and digital marketingStrong analytical skills and proficiency in Excel for data analysisDetail-oriented with the ability to manage multiple campaigns simultaneously.Knowledge of SEO and keyword optimization for Amazon listings"
Requirements
- Passion for building great products
- Strong communication skills
- Ability to work in a fast-paced environment
- Relevant experience in the field
About Pilgrim
Pilgrim is an innovative and one of the fastest growing D2C (Direct-to-consumer) businesses in the beauty space. Founded by serial entrepreneurs from IIT Bombay and IIM Ahmedabad, it offers a dynamic, fast paced and fun culture to be a part of.