Ecommerce Manager

"Title: E-Commerce Manager Location: Onsite, El Segundo CAReports to: Co-Founder/Co-CEO Who we areAt Wolf & Shepherd, we blend performance and luxury to redefine modern footwear. We believe in equipping everyday champions with the confidence to conquer their day, whether in the boardroom, on the move, or beyond. Wolf & Shepherd is searching for talent to contribute to the future development of our brand. We’re looking for someone with passion, creativity, and an entrepreneurial spirit to join our team as E-Commerce Manager. What we needWe’re looking for a driven professional who approaches work with confident vigor, embraces the Wolf & Shepherd brand, and desires to create and manage the best site experience in the market. This is a critical position for our company; a lot will be expected. You should be hungry to make changes, grow professionally, and constantly seek new ways to make things better.This individual will be responsible for managing and constantly improving the Wolf & Shepherd digital experience, executing product launches, and reporting insights on key business metrics. The right person for this role will be both brand savvy and rigorously data-driven in approach. You will partner with creative, marketing, merchandising, and growth teams regularly. Job TypeThis is a full-time, exempt role with an onsite work schedule based in our HQ office in El Segundo, CA. Job ResponsibilitiesE-commerce foundation & technology: Responsible for strategy and performance of designated web properties. Includes e-commerce website platform (Shopify), mobile/desktop UX, analytics, integrations, tools, and plug-ins.Site Merchandising: Responsible for executing against our merchandising strategy to drive product discovery and ultimately sell-through.Launch Execution: Own regular website updates to support new product launches and brand campaigns to help us create a premium site experience that converts.Search Engine Optimization SEO: Support the implementation of an SEO (onsite and off-site) strategy, driving referral and organic search traffic to the website.Tracking/Analytics: Responsible for maintaining a strategic tracking, tagging, and attribution model for all online digital activities. Includes paid media, email marketing, affiliate marketing, and off-line-to-online activities.Reporting: Regular reporting, analysis and share outs of all web and e-commerce activity, focus around important KPIs such as (CPCs, CPA, AOV, LTV, Reviews, User Experience, Site Speed).Development Team Management: Manage and maintain relationships with key web development partners including negotiating new agreements, defining expectations, and holding agencies accountable for results. Commission work (where required) from relevant consultants and/or freelancers.Forecasting: Contribute to the SKU-level sales forecast for owned e-commerce.Email+SMS Support: Help deliver customer outreach messages (Klaviyo) Qualifications3-5 years of professional experience in an e-commerce performance-based role, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate experienceA quantitative and qualitative thinker; Hands-on experience in sourcing data for consumer insights and planning marketing campaigns with those insights.Exceptional organizational and communication skills, with a proven ability to drive complex projects with minimal oversight.Collaboration and cross-functional teamwork: you love working with others and are great at building relationships inside and outside of your department.Thorough understanding of end-to-end eCommerce processes inclusive of website infrastructure, content management, and customer-facing functionalityProven success managing eCommerce business initiatives from conception to implementation to delivery with quantifiable results. Experience with Shopify is necessary.Ability to effectively prioritize tasks and break down larger objectives into a detailed work plan.Ability to effectively apply critical thinking and creative problem-solving skills to resolve issues. Perks and BenefitsWe are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, benefits, and a competitive compensation package.Health, vision, and dental benefits program401(k) planPaid time offSick payFrequent free meals, snacks, and company sponsored gatheringsWolf & Shepherd shoes and more Wolf & Shepherd is an Equal Opportunity Employer."