Ecommerce Manager

"Sports Research is one of the largest privately held dietary supplement and health and wellness brands. Established in 1980 and made popular by our flagship product, Sweet Sweat, Sports Research remains a family-owned company dedicated to providing the highest quality products to support every stage of the wellness journey. As we continue to grow, we’re looking for passionate leaders who want to be part of The Sport of Life MissionServe as the connective tissue between eCommerce strategy, storytelling, and execution.As the eCommerce Manager, you will combine operational precision with a merchant’s mindset, translating business plans into action ensuring that our DTC storefront (Shopify) and supporting digital ecosystem operate smoothly, reflect our brand standards, and deliver to performance goals. This role drives cross-functional alignment, campaign readiness, and ongoing growth and conversion, with continuous optimization of the digital customer experience. Key Responsibilities Shopify Plus Platform OwnershipOwn day-to-day health, technical performance, and uptime of the Shopify Plus storefrontOversee Shopify app ecosystem and liaise with third-party vendors for integrations (Klaviyo, Zendesk, Recharge, Yotpo, etc)Partner with developers, designers, and QA teams on theme updates, bug fixes, code enhancements, and template optimizationsMonitor and act on key onsite metrics: revenue, conversion, funnel performance, retention, and site speed+Manage Shopify Plus API integrations with ERP, OMS, and fulfillment systems Digital Store Strategy & MerchandisingTranslate strategic priorities (brand campaigns, product launches, promotions) into cohesive onsite merchandising and content experiences.Oversee homepage, PDP, PLP, and collection refreshes to align with brand and conversion goalsMaintain consistency of navigation architecture, taxonomy, and search functionality for optimal UXUse product and collection analytics to refine category hierarchies and boost add-to-cart and AOV performance Campaign, Email, & Content CoordinationCollaborate with cross-functional teams, partner agencies, and vendors on campaign timing and offers across all DTC and marketplace channels.Partner with brand and communications team on e-mail marketing strategy and calendar ensuring alignment with overall brand and ecommerce vision and goalsCoordinate with marketing and paid media partners to ensure landing pages, offers, and tags are correctly implemented.Conduct final user testing and oversee QA to maintain brand integrity and functional and visual quality across promotions, campaigns, and site enhancementsBrief design & development teams on enhancements and/or creative updates needed to elevate the customer journey Operational Excellence & Partner EnablementMaintain a release and sprint cadence for development, QA, and deployments alongside related ceremonies (e.g., prioritization, sprint planning & refinement, standups, and retros)Manage agency and developer relationships, defining clear scopes, timelines, and deliverablesOversee end-to-end inventory management, forecasting, and accuracy across Shopify and marketplace channels, ensuring sync integrity between ERP, OMS, and fulfillment systems to prevent overselling and maintain in-stock healthPartner cross-functionally with Marketing, Brand, CX, and Operations with regards to site, product, and promotion readinessLead incident management and triage, ensuring root causes are documented and resolved efficiently.Verify product availability, pricing, and fulfillment readiness before campaign launch Analytics, Insights & Continuous ImprovementPartner with internal and agency teams to develop weekly and monthly dashboards highlighting DTC performance.Leverage GA4 to establish and track KPIs, uncover performance trends, and inform optimization effortsRecommend UX or UI enhancements based on data insights and customer feedbackCollaborate with Marketplace team specialists to identify shared learnings and cross-channel opportunities Leadership Enablement & Future PlanningAct as the right hand to the Director of eCommerce and Operations; ensuring strategic priorities become organized, executed outcomes.Contribute to roadmap planning for DTC growth and digital experience improvements.Document and optimize key processes to prepare for future team expansionProvide input on budget planning and cross-channel strategy, to ensure unified digital visionMentor junior eCommerce team members and foster cross-department collaboration Skills & Qualifications4-6 years of hands-on eCommerce management experience with at least 2 years in a management or lead capacity (Shopify Plus required)Proven success managing agencies, developers, and cross-functional teamsExceptional communicator able to translate strategy into structured execution across multiple teamsProcess-driven, but adaptable to fast moving environmentsDetail-oriented and organized; able to balance strategic priorities with daily execution Strong understanding of CRO, UX/UI, SEO, and GA4/GTM fundamentalsFamiliarity with ERPs, OMS, and Marketplace workflows (Rithum a plus)"