Ecommerce Manager

"eCommerce Manager (Australia & New Zealand)📍 Global HQ – Melbourne, Australia At 2XU, we’re fuelled by performance, innovation, and a relentless drive to push what’s possible. As we continue to grow worldwide, we’re searching for an experienced eCommerce Manager to lead our largest and most established region: Australia and New Zealand. Based at our Global HQ in Melbourne, this role is all about taking ownership of our ANZ digital channels - delivering growth, elevating customer experience, and setting the standard for global best practice. What you build here will shape how 2XU shows up in markets across the world. What You’ll Do: Lead Regional Growth: Drive eCommerce sales and profitability targets for ANZ. You’ll oversee the digital trading calendar, site optimisation, and promotions - ensuring every touchpoint delivers on performance. Create Seamless Journeys: Own the end-to-end digital customer experience, balancing local creativity with global brand consistency. From launches to seasonal campaigns, you’ll make sure ANZ customers experience 2XU at its best. Champion CRM & Loyalty: Partner with our Global CRM team to roll out lifecycle programs that increase engagement, retention, and loyalty. As the test-and-learn hub, ANZ will shape initiatives that roll out globally. Optimise Digital Marketing: Lead paid media campaigns across Search, Display, Social, and Affiliates. You’ll deliver ROI-focused campaigns that connect with Aussie and Kiwi audiences while staying true to our brand. Be the ANZ Voice Globally: Represent ANZ in global planning and performance forums, sharing insights and strategies that influence digital roadmaps worldwide. Lead & Develop Talent: Manage and mentor the eCommerce Coordinator, building capability and encouraging innovation across your team. Measure & Improve: Own reporting of KPIs across platforms like Shopify, Klaviyo, AP21, and Google Analytics. You’ll turn insights into action, driving continuous improvement across every channel. What You’ll Bring8+ years’ experience in eCommerce, CRM, and digital marketing, ideally in retail or consumer brands.Proven track record delivering against sales and engagement targets.Hands-on experience with Shopify, Klaviyo, AP21, Google Analytics, and major performance marketing tools.Deep knowledge of customer lifecycle marketing and digital attribution.Strong leadership experience, with the ability to develop and mentor talent.Analytical mindset with commercial acumen and executional excellence.Excellent communication and stakeholder management skills.Familiarity with compliance and privacy standards. Why Join Us?At 2XU, you’ll lead digital growth in the region where it all began. This is a high-impact role where you’ll:Set the benchmark for global digital execution.Influence strategies that shape 2XU worldwide.Work at our Global HQ alongside passionate, high-performing teams.Make your mark in a role that blends regional leadership with global impact. Ready to take on a role that combines homegrown leadership with global influence? Apply now and help us take 2XU further."