Social Content Manager

"Title: Social Content Manager At Premom, we’re on a mission to help women understand their bodies, maximize their chances of conception, and achieve their dreams of becoming parents.Premom is one of the fastest-growing fertility and women’s health platforms, and over 1 million users have gotten pregnant while using Premom* — and we’re just getting started.We’re redefining what it means to empower women with data-driven insights, expert guidance, and a supportive community. With millions using Premom to track their cycles and optimize their chances of conception, we’re scaling fast — and social media is at the heart of our growth. That’s where you come in.*Over 1 million users logged pregnancy or positive pregnancy test results while using the Premom App. The roleWe’re looking for a creative, data-driven, and trend-savvy Social Content Manager to lead Premom’s organic social growth strategy and help us become the go-to fertility and women’s health brand across TikTok, Instagram, and YouTube.You’ll create scroll-stopping, shareable content, manage parts of our influencer strategy, and play a key role in our acquisition team to fuel app discovery and engagement.This is a role for someone who lives and breathes social media, understands what drives engagement, and can balance trend-driven creativity with data-backed strategy. What you’ll doLead Social Growth → Own and execute Premom’s TikTok-first, multi-platform strategy that drives organic reach, engagement, and app discovery.Create High-Performing Content → Ideate, script, produce, and optimize short-form video content (and occasionally appear on camera) that resonates with women navigating their fertility journey.Be a Trendspotter → Stay ahead of social trends, algorithm updates, and cultural shifts to keep Premom’s content relevant, shareable, and impactful.Drive Data-Backed Strategy → Analyze content performance metrics, identify patterns, and use insights to optimize campaigns and scale top-performing formats.Influencer & Creator Management → Identify, manage, and collaborate with creators and influencers to extend our reach and authenticity on social.Cross-Functional Collaboration → Work closely with growth, design, product, and medical teams to align content with campaigns and business objectives.Experiment & Innovate → Test new formats, hooks, and storytelling techniques to continuously unlock growth opportunities. Who we are looking for3+ years managing and growing social media channels for a high-growth B2C brand (experience in women’s health, wellness, or mobile apps is a plus).Proven success in driving organic growth on TikTok, Instagram, and YouTube Shorts — with a strong portfolio of high-performing content.Deep understanding of platform SEO, short-form storytelling, and algorithm dynamics.Comfortable on-camera or directing talent to create authentic, relatable content.Strong leadership and collaboration skills — able to give constructive feedback and provide clear creative direction to other content creators, ensuring consistency and high-quality output across all platforms.Experience working with influencers and creators, from outreach to content coordination.A rare mix of creative vision + data obsession — you know how to create content that resonates and measure what actually moves the needle.Self-starter who thrives in a fast-paced, test-and-learn environment.Passionate about women’s fertility health and creating content that genuinely makes an impact. If interested, please send the following items to hr@premom.com with subject \"Supporting Materials for Social Content Manager Application\". live links to the social media accounts or brand pages you've directly managed and grown (TikTok, Instagram, YouTube, etc.).A link to your portfolio showcasing specific short-form video content or campaigns you've created that drove measurable engagement and growth (If available).Give an example of a short-form video you created or managed that went viral or performed exceptionally well. Include: Platform, Video Link, Views, engagement rate, or other measurable success metrics.Provide the top three metrics you consider most important when measuring organic social success and explain why."