Marketing Director

"BASIC PURPOSE OF THE JOB / 设立该职务的基本目的 Achieve the topline to do better than the market and contribute to operational profit of net sales Ensure the long-term development of the brand equity focusing on brand desirability Main Responsabilities / 主要职责 Build a unique and desirable brand to drive topline in optimized omnichannel distribution Develop and implement marketing strategy and marketing programs according to brand strategy to fulfill commercial goals Identify priorities/ opportunities, allocate resources and supervise superior execution quality Path to profitability by strong control on department expenses and investment efficiency Close liaison with internal and external customers to ensure the effectiveness operating system Ensure a high level of collaboration and transparency with other departments and central team Build a strong, leaner & agile team to drive for good performance MAIN KPIs OF THIS POSITION /该职务的主要业绩指标 Sales target & Operational profit achievementBrand’s Market Share/Growth Rate / RankingAdapted assortment strategy & strong innovation pipeOptimize media mix & ROI for each campaignMonitor DOI & product forecast accuracyMonitor A&P expense and invest smartly Principal Skills Required For The Position该职务所需的主要技能（基础培训，专业经验，外语等） Over 5 years of management experience in consumer marketing, cosmetic or luxury goods industry preferred. Solid past experiences on a full A&P budget and responsibility of a team over 5 persons. Good grasp on consumer insight and can turn into product’s emotional positioning. Good sense on premium brand marketing and a believer on details and quality. An entrepreneurial spirit: pragmatic, resource-efficient A proactive player and highly result oriented Fluent in English, in both formal and informal communication with advanced presentation skills Experience in both global and local beauty brand is a plus Knowledgeable on product management and digital media is a plus"