Senior Marketing Lead (Emea, United Kingdom, Ireland)

"About The Role We are searching for a marketing leader to drive our up-market growth across the Europe, Middle East, and Africa (EMEA) region. As the Head of Marketing, EMEA, you will lead marketing's contribution to our regional business goals. This is a pivotal leadership role. You will sit on the EMEA Senior Leadership Team (SLT), serving as the voice of marketing and a key architect of our regional strategy. You will lead through a combination of direct team management and cross-functional influence to ensure Marketing exceeds its overall pipeline goals. Your mission is clear: build a world-class marketing function that creates, influences, and accelerates sales pipeline focused primarily on target accounts. What You'll Do Set the Regional Strategy: As a member of the EMEA SLT, co-own the regional revenue targets and develop the overarching marketing strategy to drive market penetration and meet our growth goals.Lead & Develop Your Team: Directly lead, coach, and inspire a high-performing regional team focused on Account-Based Marketing (ABM) and local campaigns, fostering a culture of accountability and impact.Represent Marketing Results: Take accountability for total regional marketing performance. You'll do this by collaborating with global functional teams—including Partner, Events, Brand, and Performance Marketing—to rally the cross-functional team behind EMEA’s strategic priorities.Immerse in the Data: Hunt for funnel insights to refine marketing strategies for distinct customer segments and countries. Conduct frequent analysis on program performance to scale efforts, ensure an efficient marketing mix, and achieve KPIs.AI Reflexivity: You lead the team from the front when it comes to pushing the boundaries of AI usage to drive efficiency and impact.Communicate & Influence: Communicate insights, learnings, results, and recommendations to stakeholders at all levels on a regular cadence, ensuring alignment and celebrating progress.Be the Voice of the Region: Translate our global brand campaigns into locally resonant \"expressions\" that connect with customers across EMEA, providing critical market feedback back into global teams. What You'll Bring A significant track record of B2B marketing leadership within the EMEA technology or SaaS sector, with a clear history of exceeding pipeline and revenue targets.Deep expertise in building demand generation engines, particularly with Account-Based Marketing (ABM) programs, working in close partnership with Sales and Partnerships groups.Deep expertise in pipeline and marketing analytics, with a proven track record of leveraging data to drive strategic decisions.A tendency to lead from a position of being in the work, with the team, as a deep craft expert.A talent for building, coaching, and inspiring high-performing teams. You are a leader who develops leaders.An ability to thrive in chaos, resolve ambiguity, and be solutions-oriented. You have a proven ability to juggle multiple high-impact projects and rally teams behind solutions.Mastery of leading in a matrixed environment. You excel at driving results through both direct reports and high-leverage, cross-functional influence.Deeply proficient in modern marketing technology and data systems. Before you apply, consider if you can: Care deeply about what you do and about making commerce better for everyone.Excel by seeking professional and personal hypergrowth.Keep up with an unrelenting pace (the week, not the quarter).Be resilient and resourceful in the face of ambiguity and thrive on (rather than endure) change.Bring critical thought and opinion.Use AI tools reflexively as part of your fundamental workflow.Embrace differences and disagreement to get shit done and move forward.Work digital-first for your daily work. About Shopify Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries. This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option. About You Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone. Before you apply, consider if you can: Care deeply about what you do and about making commerce better for everyoneExcel by seeking professional and personal hypergrowthKeep up with an unrelenting pace (the week, not the quarter)Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) changeBring critical thought and opinionUse AI tools reflexively as part of your fundamental workflowEmbrace differences and disagreement to get shit done and move forwardWork digital-first for your daily work"