Summary
Lead Converse's China Digital business, defining long-term strategy and managing P&L for a team of 20+. Drive growth, manage key platform partnerships, and expand market share through new omni-channel capabilities.
Why You're a Good Fit
- P&L management
- E-commerce leadership
- Bilingual (Mandarin/English)
About the Role
"Role Purpose
Drive the end-to-end success of Converse China Digital business, define the long-term digital strategy, optimize P&L performance, and serve as the key liaison between platform partners and Converse
Key Accountabilities
Strategic Leadership & Business Growth
Set the 3-year vision and annual operating plan for China digital business, ensuring alignment with the brand’s global and Converse Asia business objectives. Manage the P&L (GMV, margin, ROI) and allocate resources to maximize revenue and margin performance.Transform and drive China digital business premiumization from promotion driven channel to full price directionIdentify white-space opportunities where applicable (e.g., new sports, new store models, livestream ecosystems, new omni channel capabilities, etc.) to expand market share.
Team & Organizational Management
Lead, mentor, and scale a high-performing team of 20+Foster collaboration with internal stakeholders (Marketing, Merchandising, Planning, Finance, Ops, Legal, etc.) to align on product launches, pricing, and inventory strategies. Drive talent development and succession planning to build a future-ready e-commerce team.Develop omni channel capabilities and extend to integrated marketplace
Platform & Partner Governance
Serve as the executive sponsor for relationships with platforms, negotiating annual agreements, priority critical moment (e.g., 11.11, 618), and data/tech integrations. Oversee third-party partners to ensure execution excellence and cost efficiency.
Qualification And Skillset
Experience: 10+ years in e-commerce/digital commerce, with at least 5 years in a senior leadership role managing large teams.Proven track record of scaling E-commerce businesses for premium/lifestyle brands (sports, apparel, or luxury preferred).Commercial Mastery: Deep expertise in marketplace P&L management, pricing strategies, and trade investment optimization. Stakeholder Influence: Exceptional ability to align global/regional executives, local teams, and external partners (platforms) toward common goals. Language: Native Mandarin and business-fluent English required. Leadership Traits: Entrepreneurial mindset, resilience in fast-paced environments, and passion for sports/athletic/style culture."
Requirements
- Passion for building great products
- Strong communication skills
- Ability to work in a fast-paced environment
- Relevant experience in the field
About Converse
With a 115-plus-year legacy behind us, we’re looking to the future — a future in which conformity falls and originality rises. A brand of and for creators, we provoke and enable those independent enough not to follow to challenge convention through their ideas, actions, and ingenuity. We design so you can express your true self. We innovate so you can leap before you look. We create space for you and other mavericks and dreamers to break the rules, together. Because rules limit...